Kevin Kelly of Bigbuzz Marketing Group Moderates Panel at South by Southwest on Extraordinary Customer Service

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Program Highlighted Tactics Global Brands Can Use to Succeed in Customer Service

Kevin Kelly of Bigbuzz Marketing Group

Effective customer service is an essential part of retaining customers and ensuring satisfaction for any business or brand.

Kevin Kelly, President of Bigbuzz Marketing Group, a NYC-based digital advertising agency, moderated a panel on the importance of customer service at the legendary South by Southwest conference on March 15th in Austin, TX. Panelists Debbie Zmorenski, formerly of Walt Disney World Company and currently an independent consultant specializing in customer service, and Clara de Soto, entrepreneur and co-founder of, an enterprise-level chatbot platform, participated in the conversation.

The panel, titled, “Chatbots & Pixiedust: Extraordinary Service Sells,” focused on how creating a transformative customer service culture can be achieved through digital and mobile means. Key takeaways included how a chat-bot can deliver consistent and extraordinary customer service, how artificial intelligence may deliver a positive and consistent consumer experience, and how a well-received customer interaction will not only sell, but also create loyalty and brand evangelism.

The video of “Chatbots & Pixiedust: Extraordinary Service Sells,” can be viewed here:

“Effective customer service is an essential part of retaining customers and ensuring satisfaction for any business or brand,” stated Mr. Kelly. “In a digital age, many people prefer online or mobile communication over a phone call or in-person conversation because it’s more comfortable and convenient. Using artificial intelligence, chat-bots and NLP or natural language processing capabilities, we can deliver authentic customer service responsiveness to customers all over the globe, in their language, at any time of day. Great customer service can mean the difference between failure and success for brands in 2018.”

The “Chatbots & Pixiedust: Extraordinary Service Sells,” panel also highlighted the importance of building a service advantage foundation, creating a statement of purpose, identifying a brand’s overarching goals, creating unity across all lines of business, clearly defining and prioritizing customer service, and keeping standards of service and customer satisfaction high.

About Bigbuzz Marketing Group:
Bigbuzz Marketing Group is a digital advertising agency providing global brands with strategic marketing services. Headquartered in New York City, Bigbuzz helps its clients reach and influence consumers with 360-degree marketing campaigns utilizing today's most popular platforms for advertising and social media. Founded in 1997 and today co-owned by advertising executives Kevin Kelly and Doug Graham, the agency has worked with some of the world’s greatest brands, including Honeywell, AB InBev, Garanimals and many others.

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Deborah Geiger
Rubenstein Public Relations
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