Pets are with us at work and play, so travel is the next step. While I don’t think ESAs will find their way onto UK flights anytime soon, insurers need to be aware of the impact of these emotional ties when it comes to explaining to consumers the value of pet insurance.
(PRWEB) March 26, 2018
Americans can go online and pay a therapist for a letter declaring a pet an ESA, which has corresponded with an 86 percent surge in animal incidents on aircraft since 2016. United carried 76,000 ESAs in 2017, up 77 percent on the year before. In a recent YouGov poll, 72 percent of Americans now say their pet is just as important to the family as the human members, Aquarium says ESA is the latest manifestation of burgeoning pet power.
“The ESA trend in the US is predictable, given the extraordinary emotional investment we now make in our pets,” said Aquarium Software Director, Mark Colonnese. “Pets are with us at work and play, so travel is the next step. While I don’t think ESAs will find their way onto UK flights anytime soon, insurers need to be aware of the impact of these emotional ties when it comes to explaining to consumers the value of pet insurance.”
YouGov research conducted in the US and UK on behalf of Aquarium revealed American pet owners are more likely than British pet owners to feel that their pet instinctively knows what mood they are in (66% compared to 57%). “Clearly cultural differences have a role to play in animal and human insurance, but that cannot altogether explain why more Americans do not insure their pets,” added Colonnese. “74 percent of Americans have never had pet insurance. Given the rise of ESA and the growing emotional bond with Pets, this is a surprise, and presents a great market opportunity,” concluded Colonnese.
Aquarium Software is used by a number of travel insurers; pet insurers; and other consumer service providers and affinity partners in the UK, Europe, USA and Canada. For further information contact Aquarium Software on +44 (0)161 927 5620 or visit http://www.aquarium-software.com