Marketing automation has the potential to cut down on the “busy work” of content marketing (the work that marketing and sales teams were previously responsible for), freeing up humans’ time and energy and allowing them to focus on important tasks.
AUSTIN, Texas (PRWEB) April 18, 2018
To entrepreneurs and their marketing and sales teams, the concept of marketing automation — robots doing what people used to do — is a fascinating one. After all, this technology has the potential to cut down on the “busy work” of content marketing (the work that marketing and sales teams were previously responsible for), freeing up humans’ time and energy and allowing them to focus on important tasks.
That’s the dream. The reality, however, is often different, and while automation has the potential to make for more effective and efficient marketing, many marketers haven’t figured out how to use it correctly.
To assist marketers in mastering this technology, Magnificent Marketing has teamed up with marketing expert and award-winning blogger Matt Heinz to produce a new podcast episode — part of the Magnificent Marketing Podcast series — on smart automation tactics to grow a business.
In this episode, Heinz covers the following:
- An explanation of marketing automation
- Common automation mistakes and misconceptions
- The importance of being client-centric
- Automation strategies
- And more.
The episode is available via Magnificent Marketing's podcast and, with an accompanying blog, on magnificent.com.
About Magnificent Marketing:
Magnificent Marketing is your full-service content marketing agency that will take care of all your marketing needs so that you can concentrate on the core duties needed to manage and grow your business.
Their objective is to generate leads that turn into customers while focusing on expanding the visibility of your company and brand, and positioning you to be "top of mind" for future potential clients.
In order to achieve this, they draw on their experience and belief that a mixture of traditional marketing techniques combined with modern marketing tools will yield the best results. In other words, they blend old and new school marketing to create the best school of thought.
About Matt Heinz:
Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.