“We’ve been huge fans of Ian’s Shoelace Site since the inception of U-Lace and we’re thrilled to have U-Lace methods added to the site...We are delighted that more people will benefit through this collaboration,” said U- Lace CEO Tim Talley.
ROCHESTER, N.Y. (PRWEB) April 09, 2018
Today, U-Lace and Ian’s Shoelace Site announced the addition of a new method to the #1 global shoe lacing site.
With over 300,000 site views per month, Ian’s Shoelace Site is the go-to resource for consumers looking for unique ways to lace their sneakers and boots. The site caters to a wide variety of users – from fashion conscious sneakerhead-enthusiasts looking for creative lacing methods, to parents, teachers, kids and occupational therapists looking for early learning materials, alternatives, better explanations or additional guidance on lacing shoes.
U-Lace, for its part, is a global, modular no-tie lace brand. Since being featured on Shark Tank in 2014 and gaining investment from Mark Cuban, U-Lace has grown into a successful business which brings innovative products to the previously-limited shoelace industry. Its no-tie laces have sold over 12 million sets worldwide.
Prior to the recent addition of U-Lace methods, the lace-ups on Ian’s Shoelace Site were limited to 1-color and 2-color lace-up designs and instructions. With the introduction of U-Lace methods, the site now includes 3, 4, 5, 6, 7 and 8 color designs and instructions.
“This launch is an incredible opportunity for our two entities to help more people express who they are,” said Tim Talley, U-Lace founder and former New Era Cap product innovator and global trend-spotter. “We’ve been huge fans of Ian’s Shoelace Site since the inception of U-Lace and we’re thrilled to have U-Lace methods added to the site. Our products save people time and money and give them confidence, and we are delighted that more people will benefit through this collaboration.”
Speaking from Melbourne, Australia, Ian Fieggen, founder of Ian’s Shoelace Site said, “I've experimented with regular shoelaces for decades and am pretty aware of their limitations. It was refreshing to see how much creative freedom was possible using individual U-Lace segments. When Tim approached me about featuring U-Lace on my website, it was a no-brainer to add a brand-new section to the site to showcase those possibilities.”
Ian also voiced a surprising outcome. “Since starting on this project and using U-Lace extensively, I've realized just how cleverly they are designed – even down to the way the tips are angled. They just work really well – and look amazing.”
Now as long-term partners, U-Lace and Ian’s are excited to see how this collaboration helps users. Each month, 3 to 4 new U-Lace methods will be added to the site until 20+ U-Lace methods are available for all Ian’s visitors to see.