Hanley Wood Launches M3 Innovation Lab

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A think tank focused on evolving data and digital solutions aimed at solving the construction industry’s greatest challenges.

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"The M3 Innovation Lab will reshape the way our customers go to market with innovative ideas and products required to meet today’s modern business challenges,” said Peter Goldstone, CEO of Hanley Wood.

Hanley Wood, the premier information, media, event, and strategic marketing services company serving the residential, design, and commercial construction industries, announced today the launch of Hanley Wood’s M3 Innovation Lab. The M3 Innovation Lab is a think tank comprised of Hanley Wood’s industry experts from its three business platforms, Metrostudy, Media and Marketing (M3). Its objective is to bring data and digital solutions and products to market faster across an ever-changing industry landscape.

“The M3 Innovation Lab will reshape the way our customers go to market with innovative ideas and products required to meet today’s modern business challenges,” said Peter Goldstone, CEO of Hanley Wood. “Our unparalleled reach across all of the industry’s segments combined with data intelligence from our Construction Industry Database puts us at the forefront of providing innovative solutions to address key market issues facing our audiences and customers today.”

Hanley Wood’s M3 Innovation Lab is enabled by proprietary data within the Construction Industry Database, the industry’s most credible and comprehensive source of business intelligence. Products and solutions are activated by leveraging Hanley Wood’s leading brand’s digital and print properties, data products and services, social media channels, and events.

“This is a collaborative effort that starts with data and involves all of Hanley Wood and Metrostudy experts across our organization from data, editorial, product, sales, marketing, research, operations and technology,” said Dave Colford, Chief Revenue Officer and President of Hanley Wood Media. “The M3 Innovation Lab is developing solutions and products to be at the forefront of today’s digital landscape and attack important issues facing the industry, like labor shortages and training.”

Recently launched products out of Hanley Wood’s Innovation Lab include:

  •     Construction Industry Database – the construction industry’s largest proprietary database of more than 2.5 billion records is at the hub of all business intelligence and data-driven insights
  •     Project 360 – an immersive digital content platform with high interactivity, schematic, video, and research assets providing a 360-degree view of building projects through a deep focus on performance and evaluation featuring interviews from the building and design teams
  •     Hanley Wood University – the market leader in providing online learning for design and construction professionals and the only platform that provides tracking capabilities for continuing education from multiple sources for design and construction professionals
  •     NativeIntel – a branded content solution for building product manufacturers to tell their story and speak directly to their customers and prospects in trusted editorial environments

Hanley Wood’s M3 Innovation Lab’s roadmap includes everything from mobile-first technologies, to data-driven content strategies and big data personalization that will enable new digital executions, account-based marketing and events.

About Hanley Wood
Hanley Wood is the premier company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. The company produces award-winning media, both digital and print, high-profile executive events, and strategic marketing solutions. To learn more, visit hanleywood.com.

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April Roberts
IWPR Group
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