WatchMojo Joins Forces With Easub, Expands Video Distribution To China

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WatchMojo solidifies its spot as online video distribution heavyweight partnering with Easub, to distribute its Top 10 videos to Chinese-speaking audiences through social media platform, Weibo.

the most successful companies and valuable brands have global reach and a natural disposition to serve consumers around the world

WatchMojo, one of the most successful media brands ever built on YouTube, now boasts 23 million plus subscribers across all its channels. Through a strategy of “think global, act local,” the company leverages the global nature and appeal of its content on YouTube while partnering with local digital leader, Easub, who handles translation, publication, and marketing of WatchMojo’s content for Chinese-speaking audiences.

The partnership marks the significant expansion of WatchMojo’s international network of channels. With WatchMojo UK, WatchMojo Français, WatchMojo Español, WatchMojo Türkiye, WatchMojo Brasil, WatchMojo Deutschland, WatchMojo Italia, and WatchMojo India, the Top 10 video colossus already has a wide international reach. The company’s headquarters are based in multicultural and cosmopolitan Montreal, which serves as a natural hub and launching pad for these channels, some of which are in-house, some are managed via correspondents, and a few through formal partnerships with other media companies, such as Easub.

Ashkan Karbasfrooshan, WatchMojo Founder and CEO: “the most successful companies and valuable brands have global reach and a natural disposition to serve consumers around the world. WatchMojo is no different, and once we reached 10 million subscribers on YouTube, then it was a natural evolution for the company.”

Kai Chang, Easub Founder and CEO: “Easub is excited to partner with WatchMojo to represent them exclusively in China. Our responsibilities include translation, subtitling, content distribution, content management, social accounts management and commercialization on Chinese platforms.”

About WatchMojo
WatchMojo is one of the most successful media brands ever built on YouTube ranked by subscribers and watch time, it is considered one of the platform’s top 10 channel groups.

The company has amassed 23 million subscribers across all of its channels and generated a total of ten billion all time video views and over 60 billion minutes of watch time since its launch in 2006.

WatchMojo owns and operates the tenth-largest channel on YouTube, whose Top 10 lists have become a pop culture phenomenon, generating over one billion minutes watch time each month. The company now counts 125 full-time and part-time employees in Montreal, New York City, Los Angeles, London, and around the world.

About Easub
Easub, a Chinese company backed by Weibo (NASDAQ: WB), transmits quality global video content throughout China via social networks, including the Weibo premium platform and a variety of additional video platforms. Easub’s role is to promote, build a social media presence, and increase recognition for its partner brands.

Easub and Weibo recently developed the Weibo Cloud-Editing Platform, an all-encompassing resource and online Software-as-a-Service (SaaS) platform that enables 1) efficient editing & distribution of video content, 2) copyright verification and the trading of copyrighted content, and 3) multiple facets of data analysis and report management. The Weibo Cloud-Editing Platform serves media and content production organizations in order to efficiently develop new media and optimize operations regarding the production of online video content.

WatchMojo videos can be viewed via Weibo on the following categories: WatchMojo Movies, WatchMojo TV, WatchMojo Animation and Comics, WatchMojo Celebrity, WatchMojo Pop, WatchMojo Music, WatchMojo Video Games, and MsMojo

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Michelle Aikman-Carter
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