CU RateReset Introduces Knocknock to the Credit Union Industry

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America's Credit Union first to market with bilateral digital solution… the future is available today

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Ken Leonard, President and CEO of ACU said of CU RateReset “Intelligent innovation is the bridge to tomorrow’s success and your company is our passage to future victory.”

CU RateReset, the industry’s leading provider of award winning, reset, recapture, pre-approval new loan and CD digital solutions officially announced today that it has launched a new Member Engagement tool – the patent pending “Knocknock”. Knocknock was first debuted earlier in this month at the 2018 CUNA Government Affairs Conference in Washington, DC. America’s Credit Union (ACU), headquartered in DuPont, Washington partnered with the CUSO to be the first credit union to offer Knocknock to its members. ACU, has been an early adopter of CU RateReset’s products and piloted Knocknock before bringing it to market.

Ken Leonard, President and CEO of ACU said of CU RateReset, “Intelligent innovation is the bridge to tomorrow’s success and your company is our passage to future victory.”

Knocknock is a web application and the first bilateral communication solution that provides members with just in time offers from the credit union. The application also provides a means for credit union members to request loan and CD resets, new loans and CDs, balance transfers, or additional cash from the credit union. The financial transactions executed through Knocknock are completed in minutes at the member’s convenience.

“For many decades, financial institutions have delivered “just in case” offers hoping the member is going to buy or refinance a car or home, or needs or wants a new credit card, for example.” said Joe Brancucci, President of CU RateReset. “Now all that has changed and Knocknock will help credit unions to remain relevant in the digital financial services marketplace with “just in time” offers.”

“Our sole focus is to ensure our credit union clients receive solutions that best fit their needs and the needs of their members using our extensive industry knowledge, understanding of the digital movement and innovative technical resources.” said Keith Kelly, CU RateReset Co-founder and CEO. “Knocknock is the future and the future is available to credit unions now.”

“Knocknock finally realizes the potential of the financial futurists who predicted that in order to evolve to serve a new generation of members, the financial services industry would need to provide the member the ability to see what they have, how it is performing, their options to improve that performance, and a digital means to actually execute the option.” Brancucci continued. “A vision unattainable at the end of the last century, is now available today with Knocknock!”

About America’s Credit Union: 
America’s Credit Union is a member controlled, not-for-profit financial cooperative where earnings are returned to members in the form of lower loan rates, lower fees and higher interest earned. America’s Credit Union, headquartered in DuPont, WA was established in 1954 and was founded at Joint Base Lewis McChord as Fort Lewis Credit Union in Washington state. For more information about America’s Credit Union, visit

About CU RateReset:
CU RateReset is a CUSO that offers award winning products that allow the member to be in control of what have historically been routine administrative tasks that are time consuming for both front line and support staff. Both Reset Auto and Reset Mortgage, products successfully tested and adopted in the market, allow a member to reset the term of an existing auto loan, personal loan or mortgage based on credit union criteria. The software promotes loan retention at a very low cost, and provides a member with a favorable view of the member advocacy of the credit union. The Digital Pre-Approval Solutions make it simple and fast for a credit union to acquire or recapture member automobile loans, mortgage loans, personal loans and credit cards. For more information on CU RateReset visit

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Keith Kelly
CU RateReset
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