Val Morgan Outdoor Selects Ayuda

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Leading Australian Digital Out-of-Home and audience engagement company selects Ayuda’s OOH Business Platform to run all digital and programmatic ad operations

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Ayuda Media Systems (“Ayuda”), an out-of-home ad tech company announced today at the 2018 Digital Signage Expo that Val Morgan Outdoor (VMO), one of Australia’s leading out-of-home media owners, has selected Ayuda’s software as the backbone for all ad operations including sales, digital ad serving, and customer-facing enablement tools. As part of the HOYTS Group of companies the VMO network includes more than 10,000 digital advertising screens across 100 locations in Australia and New Zealand, engaging high-value audiences where they work, shop and commute & live VMO has already migrated more than half of its extensive national advertising network to Ayuda’s digital CMS and player since officially signing the partnership in late 2017.

Anthony Deeble, HOYTS Group Chief Commercial Officer & VMO Founder, commented: “We chose Ayuda due our shared culture of innovation and drive to connect advertisers with the right audiences at the right time. VMO has led the industry with innovation since its inception and in particular the launch of DART (Digital outdoor Audience in Real Time) and similarly Ayuda has repeatedly demonstrated that it is a company of firsts.”

VMO will continue to implement Ayuda’s end-to-end advertising business platform over the coming months, which will further enhance the company’s ability to offer the industry-leading responsive service and advertiser engagement capabilities for which it is renowned. VMO’s DART is already fully integrated with Ayuda’s digital ad serving platform, making it easy for advertisers to target and engage with more than 20 different demographic types automatically. VMO will also offer advertisers the convenience of managing their campaigns autonomously with Ayuda’s self-serve software tools for media buyers.

Daniel Fleischer, Ayuda’s Global VP of Business Development & Marketing, commented: “VMO is recognized as one of Australia’s most pioneering media companies. In selecting Ayuda as technology partner to power all advertising sales business operations, VMO has made a commitment to continue its track record of excellence and innovative offerings to market. In a very short amount of time, Ayuda and VMO together have already run several programmatic campaigns that offer advertisers high value, while streamlining VMO’s operating efficiencies. Media owners such as VMO who choose to run the entire Ayuda Platform have maximum flexibility in how media campaigns are planned and optimized. As Ayuda unveils more optimization-centric offerings this year, I have no doubt that VMO will be among the first of our partners when going-to-market. Ayuda loves working with smart media companies who live, as we do, on the bleeding edge – VMO is without a doubt, one such company.”

About Ayuda Media Systems
Ayuda is an ad tech company specializing in OOH business optimization. The Ayuda Platform is used globally by some of the world’s largest OOH companies to manage day-to-day business operations. It includes an end-to-end ERP specially built for OOH, a fully native ad-based digital signage platform, and programmatic integrations that enable OOH media companies to tap into new digital revenue streams and modernize their trading models. Ayuda is a proud member of the DPAA, OAAA and FEPE.

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About Val Morgan Outdoor
VMO is a leading provider of digital Outdoor advertising across Australia and New Zealand across 10,000 screens in 1000 locations. The network reaches over 10 million consumers each week. VMO is part of the HOYTS Group of companies.

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