LOS ANGELES (PRWEB) March 29, 2018
Fullscreen, a global leader in social-first entertainment and branded content, today announced the appointment of Mary Murcko as SVP, Partnerships & Revenue. Mary brings extensive experience leading revenue growth, strategic planning, marketing, and product management for global media companies to this position. In her new role, Mary will be tasked with driving revenue and partnerships across Fullscreen’s full range of brand service offerings and IP including top digital talent, Live, Rooster Teeth and O&O properties and will report to Pete Stein, GM of Fullscreen.
“Branded content and social-first marketing continue to drive ROI for brands as they increasingly become the focus of forward-thinking brand marketing strategies, and Mary’s strong background in digital media and marketing planning will be a huge asset to Fullscreen as we accelerate our mission to help brands create authentic relationships with consumers,” said Stein. “Mary is a veteran in the digital space who has pioneered new ways of thinking within large media companies like Condé Nast and Gannett, and she will help lead our sales efforts across multi-faceted brand programs and relationships.”
Mary Murcko was most recently Senior Vice President, Head of Brand Partnerships and Sales for What to Expect, a division of Ziff Davis, where she led revenue growth strategy, advertiser marketing and sales operations for the digital brand. Prior to this, Mary was Chief Revenue Officer, Publisher, of SELF at Conde Nast. Mary was responsible for leading the strategic direction, execution and P&L oversight of SELF as a multi-channel fitness/wellness/beauty brand. Mary joined Self from the Gannett Company, where she was President of National Sales responsible for overall leadership of the national sales activities across all operating divisions of Gannett including Gannett Digital, USA Today, broadcast, and print. Prior to Gannett, she was executive vice president and group publisher at Rodale overseeing Men’s Health, Women’s Health, Prevention and Runner’s World. Earlier in her career, she served in sales roles at W and Elegant Bride and as general manager/group publisher for Hachette Filipacchi Post in Bangkok, Thailand.
“I am passionate about the role of content-driven marketing in connecting authentically with audiences across digital platforms, and am particularly excited about Fullscreen’s approach to social-first marketing as a driver of brand intensity,” said Murcko. “Fullscreen is well positioned to lead the transformation of marketing from an interruptive model to an engagement-focused model, and I’m excited to bring my knowledge and expertise on the brand side to help accelerate the company’s current success and growth.”
Fullscreen is a global leader in social-first entertainment experiences serving creators, brands and consumers. As a leader in branded content and social marketing services, Fullscreen partners with major brands seeking to engage valuable, elusive youth audiences on social platforms through original entertainment, influencer marketing, multi-platform social content and targeted media through the Fullscreen Video Network. Serving a broad range of clients from offices in Los Angeles, New York, Chicago, and Atlanta, Fullscreen’s rapidly growing brand marketing teams are defining the future of social-first, content-driven marketing.