Wayin Launches Social Stories and Enhanced Content Displays to Extend the Value of Paid Media on Social Platforms

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Wayin’s platform release breathes new life into social advertising, helping marketers re-engage digital consumers

Social Stories

If a consumer clicks or swipes up on a sponsored story, it directs them to a blank screen where it often takes a full five seconds for the brand website to load inside the app, which detracts from the experience. Social Stories provides a lightning-fast experience that loads content natively.

Wayin, a brand engagement platform, announces the launch of Social Stories and Enhanced Content Displays, a suite of tools that help brands create compelling and interactive content for social media platforms and ad networks.

Social Stories finally allows brands to optimize sponsored content on Instagram and Snapchat Stories. The tool extends brand experiences in record speed, which makes sponsored content a truly immersive experience for consumers. For brands, this yields higher engagement and conversions on calls-to-action within the sponsored stories.

“Today, if a consumer clicks or swipes up on a sponsored story, it directs them to a blank screen where it often takes a full five seconds for the brand website to load inside the app. The delay detracts from the customer experience with the brand and often leaves consumers frustrated enough to move onto something else,” said Richard Jones, CEO of Wayin. “Social Stories solves this by providing a lightning-fast experience that can instantly load brand content natively inside the platform, creating a seamless user experience.”

Additionally, Social Stories has advanced capabilities to incorporate sweepstakes, quizzes and instant win mechanics into stories, allowing brands to collect first-party PII data for more personalized experiences, and ultimately, higher click-through rates.

Wayin has also launched Enhanced Content Displays, a new portfolio of user-generated content (UGC) and social campaigns that marketers can quickly moderate and publish on any digital platform. Enhanced Content Displays include Hashtag Wall, Collage, Social Carousel and Social Tilt. Included in this launch, Wayin has enhanced its search capabilities, moderation and introduced several new types of data feeds. With these extended campaigns and features, brands can drive advocacy, encourage content creation and capture rich audience insights.

“Brands are struggling to reach consumers across digital channels, and when they do reach them, they can’t keep them engaged,” said Scott McNealy, founder of Wayin and executive chairman of the board. “The truth is that about 50 percent of US adults actively avoid ads on desktop and mobile. The reason for that is brands don’t have reliable consumer data to personalize experiences. Wayin’s Social Stories and Enhanced Content Displays solve this problem by giving marketers the ability to collect declared data that consumers actually want to give them. This approach to social content is spearheading a new age of paid advertising, and brands that embrace it now will come out on top.”

Both Social Stories and Enhanced Content Displays are available in the Wayin App Store, a library of marketing campaigns that launched in April 2017. Brands already taking advantage of Wayin’s new features include National Geographic, Pinnacle, MGM and Vodafone.

For more information and to setup a demo, visit http://www.wayin.com/wayin_launch_2018/.

About Wayin
The Wayin Brand Engagement Platform combines the power of creativity with the efficiency of data collection. Uncover authentic content to tell engaging, interactive brand stories that drive participation and capture valuable consumer data. Wayin services more than 300 brands across 80 countries and 10 industries including leaders like Coca Cola, P&G, Redbull, IBM, Kraft Heinz, MLB, Discovery and Vodafone.

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