Influence Health to Discuss the Value of Patient Data and Healthcare CRM Tools at HITMC 2018

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Senior Vice President Kyra Hagan to Lead Session on Why Targeting Consumers by Generational Labels is a Misguided Healthcare Marketing Strategy

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With the upsurge of healthcare consumerism, more healthcare companies are gearing marketing campaigns toward specific generations. But those who pigeonhole marketing efforts to generational categories, like Baby Boomers, Gen Xers or Millennials, are missing significant opportunities.

Influence Health, the healthcare industry’s leading consumer experience solution provider, today announced Kyra Hagan, senior vice president and general manager of marketing and communications, will speak at the Healthcare IT Marketing & PR Conference (HITMC 2018), April 4-6 at the New Orleans Marriott. Her presentation – Looking Past Generational Labels – Diving into the Value of Patient Data in Service Line Marketing – will take place Friday, April 6, at 1:50 p.m.

“With the upsurge of healthcare consumerism, more healthcare companies are gearing marketing campaigns toward specific generations. But those who pigeonhole marketing efforts to generational categories, like Baby Boomers, Gen Xers or Millennials, are missing significant opportunities,” said Hagan. “I look forward to speaking with HITMC 2018 attendees about holistic, tailored marketing not based on generic labels, but rather actionable data derived from healthcare CRMs and other tools that leverage a targeted consumer experience as a competitive weapon.”

Hagan, who has worked in health IT for more than 20 years, is an expert in healthcare consumer experience, with practical knowledge in building bridges between consumers' expectations and healthcare's realities. At Influence Health, she creates the company's marketing strategy and oversees demand-generation programs for consumer engagement products and services. Hagan is a member of the Society of Healthcare Strategy and Market Development and the American Marketing Association and is Hubspot Certified in both Inbound Sales and Marketing. She is a frequent contributor and speaker about healthcare consumerism and martech, with work featured in numerous industry and national publications.

About Influence Health

The Influence Health Consumer Experience Platform helps provider organizations attract and retain today’s demanding consumers by making it easy and affordable for marketers to deliver personalized, multi-channel digital experiences. Since 1996, the Birmingham, Ala.-based company has helped more than 1,100 provider organizations positively influence consumer relationships in a way that is transformative to both financial and quality outcomes. For more information visit InfluenceHealth.com and follow @InfluenceHlth.

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