VOSS Water of Norway Announces 6th Annual National Campaign to Promote VOSS Foundation's Clean Water, Sanitation and Hygiene Initiatives in Sub-Saharan Africa

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31 Days to Make a Difference (#31Days) kicks off online and nationally at Jewel-Osco, Kroger, and Walgreens locations on World Water Day (March 22nd) and runs through Earth Day (April 22nd).

"VOSS Water has supported Voss Foundation for ten years. Although the Foundation is a 365-day cause for us, I can't think of a better time to highlight how important the issue of access to safe water is than during our 31 Days to Make a Difference campaign," says Joe Bayern, CEO of VOSS Water.

Living without access to clean, safe drinking water is hard to imagine, but for millions in Sub-Saharan Africa, it’s a daily reality.

2018 marks VOSS Water of Norway’s sixth annual 31 Days to Make a Difference initiative with Voss Foundation. Each year, between World Water Day (March 22) and Earth Day (April 22), VOSS Water amplifies awareness around the continued need for safe water and adequate sanitation facilities in Sub-Saharan Africa. This year, in addition to national trade participation, retailers Jewel-Osco, Kroger, and Walgreens are joining VOSS Water in a special cooperative effort to help impact more communities and change lives.

Thanks to their participation, 31 Days to Make a Difference displays will be featured at Jewel-Osco, Kroger, and Walgreens locations nationwide and store photos will be shared on both VOSS and Voss Foundation’s social media platforms. In addition, VOSS Water will highlight the communities in Sub-Saharan Africa that benefited from last year’s initiative and gained three new safe water systems. Supporters can help by following VOSS Water online and “liking” their #31Days posts. If VOSS Water reaches 31,000 likes by Earth Day, April 22, they will be able to fund three more crucial water systems in Sub-Saharan Africa. "We are honored to have partners like Kroger, Jewel-Osco, and Walgreens join us to help amplify this message and collect the 31,000 likes," says Joe Bayern, VOSS Water's CEO.

Follow VOSS on Facebook, Twitter, and Instagram for updates on #31Days.

About VOSS of Norway:

VOSS bottled water comes from an artesian spring on the southern tip of Norway. Confined in an aquifer deep beneath the earth, its pristine natural condition is protected from the source to the bottle. Naturally low in sodium and other minerals, VOSS has a fresh clean refreshing taste. Recognized for its distinctly iconic bottle design, VOSS is available in both still and sparkling, including three flavored sparkling choices, in the finest hotels and restaurants and more than 50 countries worldwide. To learn more, visit http://www.vosswater.com.

VOSS takes a comprehensive and holistic approach to environmental stewardship by committing to the ongoing pursuit of 100% carbon neutrality. VOSS supports the Voss Foundation—a nonprofit organization dedicated to funding access to clean water, sanitation, and hygiene to enable community-driven development in Sub-Saharan Africa and raising awareness of the ongoing need in the region. http://www.vossfoundation.org

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Ariel Boorstin
VOSS of Norway AS
+1 2129952255 Ext: 310
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