Egg Press and Hello!Lucky Present Write_On!

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In honor of National Letter Writing Month, Egg Press and Hello!Lucky present, the Write_On challenge. Write_On is a call to action write 30 letters in 30 days, promoting hand-written correspondence and inspiring tangible human connection.

Birthday cards aside, do you remember the last time you wrote a letter? Or the last time you received a letter? Assuming it was before the last millennium, you’ve probably forgotten how amazing it made you feel to get a letter in the mail, carefully open it, read its contents, and treasure it for many years to come.

Greeting card company, design studio and letterpress print shop, Egg Press, along with letterpress greeting card brand, Hello!Lucky, have joined forces to present, Write_On. In celebration of National Letter Writing Month, Write_On is a call to action to write 30 letters in 30 days. In today’s fast-paced, media-saturated world, Write_On aims to be a catalyst for the anti-screen movement, by engaging people of all ages in tangible human connection. A mission-driven campaign, Write_On hopes to promote joy, creativity, expression, and connection through hand-written correspondence.

Write_On began when Egg Press Founder, Tess Darrow, realized that, despite having a studio full of beautiful greeting cards, she wasn’t devoting as much time as she’d like to correspondence. In 2014, she challenged herself to write 30 letters in 30 days, about the amount of time it takes to develop a lasting habit. Tess invited the entire Egg Press staff, as well as the co-founders of Hello!Lucky, Eunice and Sabrina Moyle, to join the fun. They all agreed that connecting to loved ones through a strong letter-writing practice was a great way to affirm their founding principles. What started as a humble effort has grown into a global movement. Write_On is now in its 5th year.

To inspire participation, Egg Press and Hello!Lucky created a limited-edition line of Write_On products. The Write_On Individual Kit ($10) includes 6 letterpress printed cards, with matching envelopes, a Sakura of America Gelly Roll pen, stickers, and a handy sheet for logging your letters. In addition, participants can purchase letter-writing prompt cards, a calendar, enamel pins, and larger bundled party packages to host your own letter writing party. Prices range from $4 for an enamel pin to $90 for a DIY Party Pack for 10 people.

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Abby Rose
Michele Marie PR
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