Author Ken Robinson’s Newly Released “Who We Are What We Are Why We Are: Identify Your ‘Why’” Unveils the Formula to Better Decision-Making

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“Who We Are What We Are Why We Are: Identify your ‘Why’” from Christian Faith Publishing author Ken Robinson was written to help people define their purpose by giving them tools to identify their "why." Ken Robinson hopes to inspire positive change in people’s life, as well as promote personal and spiritual growth, by showing dreams are meant to be lived and all answers lie within Christ.

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“Who We Are What We Are Why We Are: Identify your ‘Why’”: an in-depth look at human behavior that instills the tools needed to make better decisions. “Who We Are What We Are Why We Are: Identify your ‘Why’” is the creation of published author, Ken Robinson. Ken spent twenty years of his life in law enforcement in one of the highest crime-infested cities in America. During this time, he was involved in many incidents with people who were in crisis. They were individuals who needed some form of intervention. How they got to that point intrigued him. He began to study people around him, which led to his desire to learn more about how people make decisions. In 1995, he applied and was accepted into the crisis negotiator team, also known as the hostage negotiator team. Throughout the years, he has negotiated with hundreds of people in all every sort of crises imaginable. The most critical situations involved individuals who wanted to harm themselves or others. Ken Robinson eventually became a lead negotiator. After his promotion, he became the team supervisor and trainer. He attended crisis negotiation courses in basic, advanced, and domestic violence negotiations as well as international terrorist and suicidal, lone-wolf threats. All of his training and professional experiences inspired him to author, “Who We Are What We Are Why We Are: Identify your ‘Why.’”

“What makes some people thrive under stress while others crumble? What pushes us over the edge to the point when death is the only option? Why do we make bad decisions knowing that the decision is bad in the first place? Why do we stay in a situation knowing when we should leave? Why? Why? Why? So many questions with no real answers.” --Ken Robinson

Published by Christian Faith Publishing, “Who We Are What We Are Why We Are: Identify your ‘Why’” was inspired by author Ken Robinson’s fascination with why people make decisions. It is based on his many studies, spiritual knowledge, training, and professional experiences as a former police officer and hostage negotiator. Every day people make decisions that can and will change the trajectory of their lives. He had a desire to learn and understand who individuals are in the eyes of the Lord, what they are in the eyes of society, and why they are sometimes bound to a philosophy of mediocre. Success means different things to different people, but the formula is practically the same.

In his pursuit of knowledge, Ken wanted to find tools that could be used to modify what he calls toxic thinking. Toxic thinking is the negativity people feed their minds to the point they believe there is no way out of a situation. In such a state, individual creativity and logic break down to a level where action is no longer possible. The individual in crisis simply starts reacting. When this happens, a person’s actions are based solely on their emotions without any regard for the consequences. Once a person’s why is identified, this can be changed. The why is so powerful, it will start to guide the emotions, actions, and decision-making of those who uncover it.

View a synopsis of “Who We Are What We Are Why We Are: Identify your ‘Why’” on YouTube.

Consumers can purchase“Who We Are What We Are Why We Are: Identify your ‘Why’” at traditional brick & mortar bookstores, or online at, Apple iTunes store, or Barnes and Noble.

For additional information or inquiries about “Who We Are What We Are Why We Are: Identify your ‘Why’”, contact the Christian Faith Publishing media department at 866-554-0919.

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