New ebook identifies cost of healthcare as marketer’s biggest opportunity

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The book takes a look at three “mindshifts” healthcare leaders should engage with to build brand preference

Healthcare marketing agency Smith & Jones recently released their newest ebook “Mindset Reset: How the Cost of Healthcare is your Biggest Brand Opportunity.” The book takes a look at three “mindshifts” healthcare leaders should engage with to build preference in the age of healthcare consumerism.

“The cost of healthcare is the top financial concern facing American families, and prices are only going to keep rising,” said Mark Shipley, CEO and Strategy Director of Smith and Jones. “That’s why we wrote this ebook; to help healthcare marketers look at pricing from a different perspective. Instead of seeing cost as an obstacle that needs to be worked around, it could actually be your biggest branding opportunity.”

Available for download through the Smith & Jones website, the book explains how marketers can build brand preference even as costs continue to rise. It proposes three “mindshifts”:

1. Build a pricing strategy
2. Make healthcare easier to pay for
3. Make costs more transparent

This is the third ebook published by Smith & Jones. The agency offers a variety of materials to help healthcare marketers hone their skills, including white papers, infographics, and their new book “Under the Influence: The anthology of healthcare marketing best practices.”

About Smith & Jones

Smith & Jones is where healthcare brands come to get better. We help our clients create meaningful and desirable healthcare brands, align their internal teams, engage new and existing patients, and drive downstream revenue.

For more information please contact:
Mark Shipley
518-272-2800

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Katie Sorce

Mark Shipley
@smithandjones1
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