I like to remind people that they are incredible strong. A mental illness can make you feel like you're weak, that you're not like everyone else...
NEW YORK (PRWEB) April 04, 2018
Mediaplanet announced the launch of their first ever edition of "College Health & Safety." This campaign will serve as a much-needed guide for parents, students, and campus healthcare professionals, and arm them with the latest tools programs and resources to tackle the most pressing health and safety issues prevalent on campuses across the United States.
Over 20 million young adults attend college each year, and this number is on the rise. Most college students are between the ages of 18 and 23, a critical time in their growth and development. This causes parents to worry about their child who has gone away to school to continue their education as they are likely to be set back by alcohol and substance abuse, mental illness, sexual violence and sexually-transmitted illness and infection.
The print component of "College Health & Safety" is distributed within USA Today in New York, Boston, Chicago, Washington/Baltimore, San Francisco, Denver, and Houston, with a circulation of approximately 250,000 copies and estimated readership of 750,000. It will also appear at several universities in these markets thanks to the American College Health Association, and several college health, mental health, and campus safety conferences throughout 2018. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
The campaign explores several pressing health and wellness issues students struggle with day by day, including the growing need for mental health resources for their age group.
Spearheading this focus on mental health awareness in the campaign is cover story subject Corinne Foxx, who is using her celebrity platform and partnership with the National Alliance on Mental Illness (NAMI) to help all young adults cope with anxiety. She stresses that the first step to recovery is not being afraid to reach out for help. "I like to remind people that they are incredibly strong. A mental illness can make you feel like you're weak, that you're not like everyone else; that everyone else is stronger than you, but you're a lot stronger than the average person."
College students have a lot on their plate. Besides managing workload, new social circles, club, and sports team commitments, internships and career prep, Foxx notes that living with a mental illness during this exciting yet stressful time requires courage. "Everything great that I've accomplished, I had to push through fear and anxiety to get there."
This campaign was made possible with the support of the American College Health Association (ACHA), Allianz Tuition Insurance, American Counseling Association (ACA), Infectious Diseases Society of America (IDSA), QIAGEN, North-American Interfraternity Conference (NIC), Gilead Pharmaceuticals, Planned Parenthood, National Coalition of STD Directors, My Lab Box, Private iDNA, National Institute on Alcohol Abuse and Alcoholism (NIAAA), National Association of Campus Safety Administrators (NACSA), Mental Health America, National Alliance on Mental Illness (NAMI), Anxiety and Depression Association of America (ADAA), Sheppard Pratt Recovery, Foundations Recovery Network, Lindner Center of HOPE at UC Health, Mountain Valley Treatment, JED Foundation, Campus Pride, A Call to Men, Know Your Title IX, RAINN, Tabu, and Health Testing Centers.
Victoria Borkowski
victoria.borkowski(at)mediaplanet(dot)com