InsurMark Announces Equity Sale to Simplicity

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New capital structure fuels the Advisor Development Organization™.

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Houston, TX (April 3, 2018) “Today, we are proud to announce the next step in our continuing evolution. We have completed a transaction with Simplicity Financial Marketing Group Holdings, Inc. (Simplicity) that will give us the financial fuel and access to resources to accelerate the plan we put in place just two short years ago,” announced Steve Kerns, InsurMark’s founder.

Intentional, purposeful plan for transformational change. Two years ago, InsurMark embarked on an intentional, purposeful plan to engineer a next-generation independent distribution company consistent with its foundational values of integrity, respect and service. Driven by the desire to substantially grow in the ever-changing market it serves, InsurMark recently announced a new identity as an ADO – Advisor Development Organization™. This new identity reflects the focus on business alpha: helping advisor-clients optimize the value of their business and attain the lifestyle they desire.

One of the things that attracted Simplicity to InsurMark is our shared vision of the future. “We are totally aligned with InsurMark’s vision for transforming the IMO distribution model and their commitment to value-engineering the advisors’ business. As of today, we gain the vision, expertise and experience of Steve and his leadership team,” said Bill Malloy, Chief Executive Officer, Simplicity.

“This transaction is about executing on our plan. Simplicity sought us out based on our 35-year history, our leadership, our vision and our re-engineered operational approach,” Steve Kerns noted. “What’s really important is that this new structure will ‘let us, be us’ as we continue to innovate and deliver high-demand solutions as part of one of the fastest growing insurance distribution organizations in the country. While ownership has changed, our leadership team, partner relationships, values, innovative spirit and commitments will remain our own.”

“We are simply better together,” Malloy stated. “InsurMark’s strategic initiative will shape our future in many ways. They will operate on a stand-alone basis while leveraging our capital, economies of scale, and community of like-minded business operators. It should not be lost in the conversation that as a result of this transaction, InsurMark is now invested in Simplicity as well.”

About InsurMark

InsurMark, established in 1983 and headquartered in Houston, TX, specializes in providing safe retirement and asset protection solutions through financial professionals using annuities and life insurance. As the industry’s first ADO – Advisor Development Organization™, InsurMark provides solutions to meet the ever-evolving needs of financial professionals with a mission to protect and enhance the financial security of every home in America.

About Simplicity Financial Marketing

Simplicity Group Holdings has acquired and owns nine insurance distribution businesses and is one of the nation's largest financial marketing organizations--providing annuity, life insurance, and retirement solutions to independent insurance professionals, financial advisors and their clients through its operating subsidiaries.

Media Contact:
Jack Martin,
Elite Advisor Group
214.202.3571
jlmartin@eliteadvisorgroup.com

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Jay Vinson
InsurMark
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