All Together Now
It's great to have earned the trust of Fox Sports Marketing and be given so much freedom in creating the perfect custom piece in All Together Now, said Current Music Founder and CEO, Maddie Madsen.
LOS ANGELES (PRWEB) April 03, 2018
Current Music once again comes through for Fox Sports' marketing team, this time with both a contagious custom theme song, to be broadcast throughout April 2018 on the Fox Sports North network, and the talent to perform it.
The client wanted an original theme song "chant" for “All Together Now,” their umbrella campaign for all the sports happening in the North courtesy of the Minnesota Twins, Timberwolves, Wild, and United.
The lyrics needed to relate to the region's passionate, loyal fans who are feeling extra optimism for their teams, especially for the Timberwolves as they haven’t made a post-season run since the 2003-2004 season.
Other than that and requesting an upbeat tempo with a tribal feel, the marketing team left the rest of the creative process up to talented team at Current to compose and arrange the music.
Speaking of talent, six performers from Current's talented team also auditioned to perform the tune, with the coveted spot going to Irish singer Colin Smith. Christian Salyer, Current Music's Chief Creative Officer, composed and Todd Andrew wrote music and lyrics.
Current has become an established resource for commissioned music for the film, television, advertising, digital content and corporate communities. Current Music's creative division now has multiple theme songs on major network broadcasts, as well as sonic branding IDs, scores, songs, parodies and re-records in use throughout the world.
About Current Music
Maddie Madsen, CEO, and Christian Salyer, CCO, have over 50 years of combined experience building music brands for Universal, Warner Chappell, Blazed Out Music and Ole. After producing over 300 albums of production music, they launched Current Music in 2013. The company has scored television series, national commercials, broadcast theme songs and penned pop songs for artists. Clients include Toyota, Wendy’s, KFC, Old Navy, Tom Ford, The Lakers, The Olympics, Disney Channel, Disney XD, Comcast, NBCUniversal, NBC Sports, CBS, The CW, ABC, Fox, Fox Sports, Showtime and Golf Channel. Find out more at http://www.currentmusic.com.