“Domino represents a new consumer mindset that is consistent with the target audience Lenox is courting and allows us to leverage our design expertise to offer innovative dinnerware with a Domino feel,” said Michele Barbone, CMO of Lenox Corporation.
NEW YORK (PRWEB) April 04, 2018
The collection, Domino by Lenox, will debut at New York's April Tabletop Market in the Lenox Showroom at 41 Madison Avenue. Designed in the ethos of Domino bringing sophistication, fun and unexpected combinations to the table, the three individual collections boast vibrant color and everyday convenience.
The Domino by Lenox collection will feature three unique patterns - Optique, Technic and Gradiance - all designed to resonate with millennials who relish Domino’s accessible aesthetic and Lenox’s attention to detail. The collection is a wink to vintage arcade games with both soft and bold color palettes and a mixture of simple patterns reimagined in vibrant combinations all resulting in a sophisticated mix and match assortment of options for any style of entertaining.
Optique is a modern spin on ombre with a graphic edge to color that fades. Inspired by grids, digital screen pixilation’s, and even the craft of cross-stitch, the striking pattern—a series centered around the simple square—creates a framework of clean lines in soft peaches and blues that is both retro-chic and of-the-moment. This collection will be launched on Domino.com and Lenox.com as well as boutique gift and specialty retailers nationwide.
Technic plays with motifs such as the color wheel, radial, and geometric fragments, channeling a vintage arcade from the future. The palette—a mix of dawn-to-dusk pale pinks and deep blues—is infused with electric citron for a fresh take on the mix-and-match tablescape. Simple compositions and combinations make for a timeless collection with punch. Technic will be available exclusively at Bloomingdale’s stores nationwide and on http://www.bloomingdales.com.
Gradiance draws on watercolors and simple lines for inspiration. The Gradiance collection features artful patterns that evoke a warm, hand-painted feel. The palette of reds and pinks found in florals—from deep crimson dahlias to blush-hued ranunculus—form a fluid whole. Subtly smudged brushstrokes are balanced with crisp edges for a dynamic yet organic design. The collection will be available exclusively at select Anthropologie stores and on http://www.anthropologie.com.
“Domino represents a new consumer mindset that is consistent with the target audience Lenox is courting and allows us to leverage our design expertise to offer innovative dinnerware with a Domino feel,” said Michele Barbone, CMO of Lenox Corporation. “This partnership allows Lenox to re-inforce our position in the marketplace as North America’s leading tableware and entertaining company. We are excited about the launch of this collection and the potential growth opportunities for this new dinnerware brand.”
"We’re delighted to partner with Lenox to create a tabletop collection that reflects Domino’s unique creative vision,” said Nathan Coyle, CEO of Domino. “Our readers have a non-traditional approach to style and decorating their homes—more about self-expression and less about formality or following a rulebook. Working with Lenox allows us to extend our insights to consumer goods that we know will delight. We’re excited to debut this collection and to extend the Domino name and brand to new ventures and new audiences.”
The Domino by Lenox collection is designed with the consumer in mind. It is every day, chip-resistant dinnerware with dishwasher and microwave safe convenience. Backed by a Lenox Lifetime Breakage Replacement Program, Domino by Lenox will provide many years of worry-free enjoyment.
Domino is the go-to resource for design lovers who want to bring their personal style home. We inspire customers to create a happy home by celebrating their individuality, providing them with need-to-know information, and empowering them to shop for what they love. Domino magazine is published four times a year and fresh content is updated continuously on domino.com and Domino’s app.
Lenox is a leading designer and marketer of dinnerware, flatware, glassware, giftware and other collectibles and tabletop products. The Company markets its products primarily under the Lenox, Gorham, Dansk and Reed & Barton brands. Lenox products are sold through department stores, gift and specialty retailers, and general merchandise chains, as well as through the Company’s own retail stores and consumer-direct channels of distribution, including Internet, catalog and mail order. Over its 129 year history, Lenox has been the recipient of numerous design awards, including the Women’s Choice Award®, and was the first American dinnerware used at the White House. Lenox is headquartered in Bristol, PA and employs more than 750 employees. For more information, please visit the Lenox website: http://www.lenox.com.