New Early-Stage Investment Company, WillowWorks, Seeks Collaborations with Midwest Startup Entrepreneurs and Partners

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Company is considering concepts ranging from consumer products to medical devices to technology.

Big, blue sky ideas can come from anywhere and we're open to potential collaborations across industries and markets.

As the Midwest continues to grow its reputation as having a favorable business climate for startups, a new resource is available to entrepreneurs seeking investment and support — WillowWorks, an early-stage investor that provides capital, strategic advisory services and commercialization support.

Based in Columbus, Ohio, WillowWorks is pursuing collaborations with startup entrepreneurs who have big ideas that need nurturing and investment, as well as partners seeking to commercialize an offering to reach a broader audience. The company is considering concepts ranging from consumer products to medical devices to technology.

“Big, blue sky ideas can come from anywhere and we’re open to potential collaborations across industries and markets,” said John Choi, general manager of WillowWorks. “Our one criterion is that we support opportunities that deliver positive financial and social impact.”

WillowWorks has already formed a strategic partnership with Veristride, an emerging medical technology company. WillowWorks provides advisory services focused on technology and product planning for Veristride’s high-fidelity sensor technology that analyzes and reports feedback on a user’s movement. Together, the companies are evaluating new products and future commercial opportunities.

In addition to Veristride, WillowWorks is in conversations with other potential partners and is evaluating several ideas for further collaboration and refinement. The company expects to announce other strategic partnerships soon.

WillowWorks is an extension of WillowWood, a global innovation and manufacturing leader in the prosthetics and orthotics market. WillowWorks will tap into more than a century of WillowWood’s manufacturing knowledge, experience and product innovation to help entrepreneurs and partners develop, prove, refine and launch new ideas.

According to WillowWood CEO Ryan Arbogast, WillowWorks will expand the WillowWood mission of developing innovative products to help level the playing field for people with physical challenges.

“WillowWorks is about investing in smart people who have ideas that can make life better for others,” he said.

About WillowWorks
WillowWorks is the product of a century of manufacturing know-how and product innovation. We’re entrepreneurs by nature and our team has collectively developed, refined and launched ideas for the market across industries. WillowWorks exists so that ideas can be freely explored, proven and applied. Learn more at

About WillowWood
WillowWood, located in Mt. Sterling, Ohio, is an industry leader in the design, manufacturing, and distribution of prosthetic products, including the Alpha® family of liners, the WillowWood One® System, and the OMEGA® CAD system. For more information about WillowWood and its products, visit

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John Choi
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