Super Boat International Hires RKG Creative for Marketing and Rebranding

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RKG Creative will work with Super Boat International to draw powerboat racing teams and to promote the brand globally.

Super Boat International is the premier national and international sanctioning body of offshore powerboat racing around the globe.

RKG Creative has always shown their passionate dedication to their clients’ needs and we are excited for the future.

RKG Creative, the advertising and production agency that has been servicing international clients since 2008 and has locations in Miami, New York and Bogota, will now be working with Super Boat International to help attract powerboat racing teams and to nourish the company’s brand online and elevate it’s image among sports media channels.

RKG Creative works with clients in the lifestyle, travel and technology industries providing them with around-the-clock custom public relations and production services that include photography and video, social media management, public relations, and event planning. With Super Boat International, RKG plans to expand Super Boat International’s presence on a global scale with new social media campaigns, bi-weekly press releases, video, photography, event presence and media engagement.

“We are so happy and excited to be working with such an excellent company,” says Roch Nakajima, owner and president of RKG Creative. “We first worked with Super Boat International several years ago and it was a great experience. This time around, we can’t wait to bring some new things to the table. They are a professional and well-loved family-owned operation that deserves to be recognized and to have all the success in the world.”

Founded by John Carbonell in 1991, Super Boat International races take place all around the country. With more than 37 years experience as a powerboat events promoter, in addition to 10 years experience racing powerboats, Carbonell uses his hands-on knowledge to attract some of the most competitive racing teams in the world. Super Boat International is the premier national and international sanctioning body of offshore powerboat racing around the globe.

The series has attracted many celebrity racers over the years, including Don Johnson, Kurt Russell, Chuck Norris, and Jason Priestley. With an estimated million race fans attending Super Boat International races yearly and a significant increase in membership and attendance over the past three years, Super Boat International continues to thrive. Now that they will be partnering with RKG for all of their public relations needs, the company hopes to see their success go even further.

“We are committed to taking Super Boat International to the farthest limits, and with RKG Creative, we know our goals will be accomplished,” says John Carbonell, owner of Super Boat International. “RKG Creative has always shown their passionate dedication to their clients’ needs and we are excited for the future.”

For more information about Super Boat International, please visit superboat.com, call 305-296-6166, or email superboatracing@gmail.com. For media inquiries, please email susy@myrockgroup.com

About Super Boat International
Super Boat International (SBI) is the leading North American professional powerboat organization founded by John Carbonell. Teams from all around the world compete May through October in the National Series Points races and conclude in November for the famous Key West World Championships. SBI produces weeklong race events including entertainment, kilo races and distance records throughout the United States, South America and the Bahamas. Races include the World’s fastest Vee-bottom and Catamaran style powerboats, reaching speeds in excess of 180 mph. In the first quarter of both 2018, Super Boat International Offshore Racing television coverage will be nationally broadcasted on NBC Sports showcasing the previous year’s World Championship Event.

About RKG Creative
RKG is a multi-service, advertising and public relations agency that offers companies and individuals a variety of creative services including website design, photography, videography and marketing. RKG is staffed with an in-house team of designers, programmers, photographers, videographers, illustrators, writers and strategists that work together to conceptualize and construct unique advertising campaigns for a worldwide clientele. RKG was established in 2007 with locations in Miami, New York, Bogota and Buenos Aires.

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Susy Ferrer
ROCK Group LLC
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