Keratin Complex Announces Partnership With Celebrity Hairstylist Jesse German and Instagram Personality Vale Genta

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Keratin Complex will be launching an exclusive series of tutorial videos this month in partnership with celebrity hairstylist Jesse German and Instagram personality Vale Genta.

Photo: Vale and Jesse

Keratin Complex has become the market leader in the smoothing category and is revolutionizing the color industry with Keratin Complex Color – a complete, keratin-enhanced color collection – launching May 1.

Keratin Complex, the market leader in the smoothing category, is excited to announce its partnership with LA-based celebrity hairstylist Jesse German and Instagram personality Vale Genta to bring original hair content to stylists and clients alike. Kicking off this month, the campaign features a series of tutorial videos that will launch exclusively on Keratin Complex’s social channels. Each video will feature the duo, bringing fresh new ways to incorporate Keratin Complex’s award-winning smoothing keratin treatment and products into everyday hair routines.

Jesse has over a decade of styling experience and has worked with some of Hollywood's top talent including Katy Perry, Brittany Snow, Jessica Pare and more. Recently named Keratin Complex’s Stylist Ambassador, Jesse’s vision of making beautiful and healthy hair accessible to all is coming to fruition.

Vale Genta is a Peruvian actress, model and Instagram personality that's taken the internet by storm. As the face of Keratin Complex, Vale celebrates her first-ever beauty partnership.

“I have the best job in the world! I have the ability to make clients feel like a star when they walk out of the salon. With Keratin Complex, Vale and I can work together to educate clients on a much larger scale,” says Jesse. “That is really exciting because it gives me the opportunity to share my insider knowledge from styling tips and tricks to product and service recommendations to make Keratin Complex followers’ at-home process a little easier.”

Since the launch of its signature Smoothing Therapy in 2007, Keratin Complex has become the market leader in the smoothing category and is revolutionizing the color industry with Keratin Complex Color – a complete, keratin-enhanced color collection – launching May 1. The Boca Raton, Fla.-based company continues to develop breakthroughs in keratin technology with the expansion of its professional and retail collections, along with new programs and services that build brand partnerships and enhance salon business.

Jesse German is based in West Hollywood, CA at Martinez - Samuel Salon and to see Vale’s adventures, follow her on Instagram @valegenta. For more information, please visit: keratincomplex.com.

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Ivie Richman
Keratin Complex
+1 561-206-6050 Ext: 0
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