Luxury Real Estate and Tech Marketing Pro Joins APR

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Lesley Penater will serve as leading brokerage’s new VP of marketing

Lesley Penater

Alain Pinel Realtors' new vice president of marketing, Lesley Penater.

Her career path has been defined by her pursuit of excellence and a client-centric approach to business

Alain Pinel Realtors (APR) today announces the addition of marketing strategist Lesley Penater as the company’s new vice president of marketing. Having worked with technology start-ups and Fortune 500 brands, Penater brings more than 20 years of marketing experience to her new role along with an extensive background in the luxury real estate sector.

As vice president of marketing for APR, Penater will lead the strategic vision of the brokerage’s marketing team at the corporate and local office levels. Her responsibilities will include the planning and execution of the company’s advertising strategy, as well as translating the vision and mission of the company into resources and support for its agents across Northern California.

“Lesley’s experience in the luxury real estate space and her first-hand knowledge of our market is an ideal match for APR’s needs,” said Rainy Hake Austin, executive vice president and COO of APR. “Her entire career path has been defined by her pursuit of professional excellence and a client-centric approach to business that aligns with APR’s culture perfectly. She’ll make an excellent addition to our leadership team.”

Prior to joining APR, Penater served as Carmel Realty Company’s vice president of marketing. There she directed and managed the brands and corporate identities of two companies privately held by the same ownership group, as well as cultivating relationships with national luxury brands, including Rolls Royce, Rolex and Gulfstream.

She was also the founder and publisher of a 132-page luxury lifestyle magazine for Carmel Realty with 26,000 copies mailed directly to specific luxury targets throughout the country. Previously, Penater served as vice president of client services at Northbound DGS.

“The extensive experience and leadership skills Lesley brings to our marketing team are invaluable,” said APR President Mike Hulme. “Throughout her career she has demonstrated the ability to develop marketing strategies that consistently increase sales numbers, productivity and brand recognition. We look forward to applying her talent to our marketing efforts and welcome her to the team.”

Penater is a resident of Carmel and enjoys many creative passions, including photography, cooking and writing. She graduated from the University of Oregon School of Journalism and Communication with a bachelor’s degree in advertising.

About Alain Pinel Realtors®
Alain Pinel Realtors (APR) is the largest privately owned residential real estate company in Northern California and is consistently ranked among the top 10 largest residential real estate firms in the United States based on closed-sales volume. The firm has 1,400 agents in more than 30 offices throughout Northern California. APR was founded in 1990 by Chairman and CEO Paul L. Hulme, and is based in Saratoga, Calif. Visit us at,,, and @AlainPinel.

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