Olympic Silver Medalist John K. Coyle Debuts his New Book, "Design for Strengths: Applying Design Thinking to Individual and Team Strengths"

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Author, speaker, Olympic silver medalist and innovation expert John K. Coyle reveals the process, tools and mindsets required to find, maximize and unlock untapped potential in people and businesses in his new book "Design for Strengths: Applying Design Thinking to Individual and Team Strengths."

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Author, speaker and Olympic silver medalist John K. Coyle helps people and businesses unlock their potential in "Design for Strengths: Applying Design Thinking to Individual and Team Strengths."

High achievers often have a programmed inability to ‘let go’ even when there might be a different or better path forward. As readers delve into this book, they will find new ways to identify and design for their native strengths, and to identify and design around their weaknesses.

Author, speaker, Olympic silver medalist and innovation expert John K. Coyle reveals the process, tools and mindsets required to find, maximize and unlock untapped potential in people and businesses in his new book "Design for Strengths: Applying Design Thinking to Individual and Team Strengths."

Using the concept of Design Thinking, a method of creative problem solving from Stanford University that is also used at extensively at Google, IDEO and Apple, the important question becomes “How can I design for my strengths?” instead of asking how to fix weaknesses.

He explores the intersection of two popular frameworks—Design Thinking and Strengths-finding—and shows how they can be combined to achieve breakthrough performance. Coyle demonstrates how to leverage the mindset and process of Design Thinking to define the “right” problem, and to ask and answer a “better question.”

To illuminate these concepts, Coyle weaves a fascinating thread from “Imaginariums”—places devoted to stimulating and cultivating the imagination—as a student under Stanford's David Kelley, to experiencing world-class racing as a cyclist and speed skater, and to applying Design Thinking to emerging business problems. With contributions from more than a dozen leading experts, including Steven Kotler, David and Tom Kelley, David Eagleman, Daniel Coyle, Dave Evans and Chip Conley, as well as Olympic gold medalists Apolo Ohno and Meryl Davis, this book will engage, entertain and inform.

“This book is for anyone who has worked very hard at something—in business, life, sport, music, hobbies—and stopped seeing progress,” Coyle says. “High achievers often have a programmed inability to ‘let go’ even when there might be a different or better path forward. As readers delve into this book, they will find new ways to identify and design for their native strengths, and to identify and design around their weaknesses.”

Readers will learn about Coyle through his experiences skating on lakes in Michigan, learning Design Thinking at Stanford and becoming a world-class athlete in cycling and speed skating in which he was awarded a silver medal in the 1994 Winter Olympics in Lillehammer, Norway.

“My intention in writing this book is to share data-driven, proven frameworks for problem solving, and mesh them with emotionally engaging stories to activate your will to utilize what you have learned,” Coyle says. “My goal is to empower readers to innovate their lives, their work teams, their careers and their companies.”

For more information about John K. Coyle, visit http://www.johnkcoyle.com.

About John K. Coyle
John K. Coyle, author of "Design for Strengths: Applying Design Thinking to Individual and Team Strengths," is one of the world's leading experts in innovation and "Design Thinking.” He is a sought-after speaker and lecturer who has presented to dozens of Fortune 500 companies, Universities, TEDx and multiple international conferences. John is an Olympic silver medalist, an NBC sports analyst, and a former head of innovation for a Fortune 500 company. John has been applying Design Thinking to companies, careers, lives and leadership challenges for more than 20 years. Learn more at his website http://www.johnkcoyle.com.

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