UM Awarded SharkNinja Media Account

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Leading housewares company selects agency to handle media duties

UM, the full-service marketing and media agency network of IPG Mediabrands, has been named the U.S. media agency for SharkNinja, an innovative leader in the housewares industry and creator of the familiar household brands, Shark® and Ninja®. The agency will handle omni-channel planning, strategy, research and analytics for SharkNinja product lines.

Led from the agency’s global headquarters in New York, UM will tap into its world-class strategy, research and analytics capabilities to deliver customized media planning services in the United States for SharkNinja, one of Inc. Magazine’s fastest growing companies in America. The news follows a competitive account review that began in 2017. Billings are not disclosed.

“UM is thrilled to work with SharkNinja, a company that has seen tremendous growth driven by an innovative set of products and marketing approaches,” says UM U.S. CEO Kasha Cacy, “SharkNinja is the perfect client to take advantage of our approach of using better science, combined with better art to deliver better outcomes. We look forward to supporting SharkNinja’s business as it continues to scale new heights.”

Ashley J. Eckerlin, senior director, Global Media Analytics and DTC FP&A at SharkNinja adds, “We are pleased to announce the selection of UM as our strategic media partner. Their intense focus on balancing both the art and science of media is aligned with our growth objectives. We are excited to have the partnership of UM's strategic and innovative team.”

SharkNinja joins UM’s prestigious client list featuring leading brands, including: Spotify; BMW; Johnson & Johnson; Coca-Cola; Hulu and Fiat Chrysler Automobiles.

UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, BMW, Coach, Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles, Fitbit, GoPro, Johnson & Johnson, Sony, Spotify and The Hershey Company.

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Kyle Rosenbaum
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