Exclusive Residences Come To Market At 108 Leonard, A 19th Century Landmarked Building Conversion Located In Tribeca

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With development managed by Elad Group, the restored landmark will now offer more than 150 condominiums masterfully designed by hospitality visionary Jeffrey Beers

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Our goal with 108Leonard was to pair this romantic structure’s elegant bones and extraordinary proportions with distinctly modern, finely-detailed interiors that allow for a refined living experience

Sales are officially underway at 108 Leonard, the elegant 19th Century landmarked condominium conversion located in Tribeca. Originally constructed in 1894, the restored architectural masterpiece will house more than 150 condominium residences within the Italian Renaissance Revival-style exterior. The ornamental majesty offers dramatic details of scale, proportion and volume paired with contemporary design by award-winning hospitality design firm Jeffrey Beers International.

Elad Group, one of the nation’s leading real estate companies, is managing the thoughtful residential transformation of the property, while Douglas Elliman Development Marketing is exclusively leading sales and marketing.

“Our goal with 108 Leonard was to pair this romantic structure’s elegant bones and extraordinary proportions with distinctly modern, finely-detailed interiors that allow for a refined living experience,” said Samantha Sax, chief marketing and design officer at Elad Group. “Elegant 21st century design elements, massive architectural windows and incredible ceiling heights are just a few of the features that make 108 Leonard truly unique and irreplaceable.”

Scale and height create a sense of volume within the residences at 108 Leonard, further elevated by elegant crown molding and dramatic cove lighting. Jeffrey Beers International has designed a bright canvas of modern restraint, ready to adapt to homeowners’ individual lifestyles. Soaring ceiling heights ranging from approximately 10 feet to more than 14 feet, architectural, romantic-arched windows and five-inch wide oak floors bring authentic European glamour to organically flowing enfilade layouts. Gallery walls awash in lighting tucked behind recessed coves will offer illuminated spaces for burgeoning art collectors.

In a nod to this distinguished Italian Renaissance building and its Parisian counterparts, Jeffrey Beers International’s design juxtaposes classic details— oversized moldings and chevron-patterned oak floors —with contemporary touches. These elegant residences, priced from $1,535,000 to over $20 million, will range in size from one- to four-bedrooms.

“Our design combines the beautiful grandeur of 108 Leonard’s historical exteriors with an elegantly modern sensibility equated to today’s New York style of living,” says Jeffrey Beers, founder and CEO of Jeffrey Beers International. “Through a contemporary interpretation of Renaissance Revival, layering of luxurious materiality for warmth, and attention to detail and function, the interiors are inviting, and sleek.”

Beers, who envisioned iconic restaurants for acclaimed chefs like Daniel Boulud and Jean-Georges Vongerichten, custom designed the high-performance, imported, Italian Scavolini kitchens. From the marble-sheathed backsplashes and stunning marble waterfall islands, to the top-of-the-line appliances by Miele and the Dornbacht polished chrome fixtures, every detail was thoughtfully considered to optimize warmth and efficiency.

Lavish master bathrooms, many with soaking tubs and dramatic Calacatta Black feature walls, will evoke a true sense of tranquility. High honed Calacatta Mandria marble flooring, walls and vanity countertops will offer an elegant experience, complemented by Fantini Venezia polished chrome fixtures; custom Scavolini vanities; and sumptuous walk-in showers with sleek rain showerheads.

Countless hidden retreats make 108 Leonard an urban sanctuary. Residents will enjoy over 20,000 square feet of amenities including an indoor pool, roof gardens, and an expansive fitness center.

For more information, please visit http://www.108Leonard.com.

About Elad Group
With several billion dollars in assets, Elad Group is one of the nation’s leading real estate companies. Since inception, the firm has focused on the acquisition, development and conversion of architecturally significant residential and commercial properties in key markets throughout the United States. Elad’s New York portfolio of iconic buildings includes One West End, the first and tallest condominium project to come to market in Christian de Portzamparc’s masterfully-designed Riverside Center, which was developed in partnership with Silverstein Properties Inc.; 22 Central Park South, an exquisite collection of full-floor luxury condominium residences overlooking Manhattan's famed Central Park; and 250 West Street, a 1906 warehouse turned luxury condominium in the heart of Tribeca’s historic landmark district. On the West Coast, Elad also designed and developed The Carlyle Residences, a 24-story luxury condominium that sits along the Golden Mile of L.A.'s coveted Wilshire Corridor. Known and recognized worldwide for the history-making, restoration and conversion of the famed Plaza Hotel, Elad Group is continuously making strides in real estate and receiving public acclaim for many of its properties. The Real Deal named 250 West Street as one of New York City's bestselling new residential developments [2013]. Elite Traveler Magazine also named 22 Central Park South, 250 West Street and The Carlyle Residences as Top Worldwide Residential Real Estate Developments in its prestigious 2014 ‘Best Of’ issue. In 2014, 22 Central Park South earned The NAHB National Sales and Marketing Council Silver Award for best brochure and in 2015 received the Best of Manhattan Award in the Real Estate. Also in 2015, One West End earned the NAHB National Sales and Marketing Council Silver Award for Best Presentation Center and was selected by the International Property Awards as the Top Residential High-Rise Development for New York, winning the 5 Star Award. This is the top honor for this category.

About Douglas Elliman Development Marketing
Douglas Elliman Development Marketing, a division of Douglas Elliman Real Estate, offers unmatched expertise in sales, leasing, and marketing for new developments throughout New York City, Long Island, Westchester, the Hamptons, South Florida and California as well as throughout the United States and internationally. The firm ranks amongst New York City’s most prominent sales and marketing firms. Drawing upon decades of experience and market-specific knowledge, Douglas Elliman Development Marketing offers a multidisciplinary approach that includes comprehensive in-house research, design and product development, marketing, and sales. Through a strategic global alliance with Knight Frank Residential, the world’s largest privately-owned property consultancy, the company markets properties to audiences in 60 countries. http://www.elliman.com/new-developments

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Nancy-Lauren Raia

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