Ready for Its Closeup: NewAir Gets Instagram-Worthy

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California Compact Appliance Company Connects With Consumers on Popular Social Media Platform

NewAir's Instagram Page

NewAir's Instagram Page

"We’ve always known that our compact appliances are well made, but we wanted to use lifestyle imagery to show how our products fit into consumers' lives. Like they say, a picture is worth a thousand words."

NewAir Appliances has made a name for itself on Instagram, the popular social media platform that allows users to share photos and videos with friends and other followers. In less than six months, the appliance company has bumped up its fan base by twelve times the amount of followers it had just six months before.

Instagram is a popular online destination for lifestyle content, where people share photos of their meals, homes and vacations. It’s often used as a place to find pictures of interior design ideas, making it a natural home for the California-based compact appliance company.

"We’ve really focused on posting content that is not only visually appealing but also inspiring," said Andrew Stephenson, Director of Product Marketing at NewAir Appliances. "We’ve always known that our compact appliances are well made, but we wanted to use lifestyle imagery to show how our products fit into consumers' lives. Like they say, a picture is worth a thousand words."

The marketing team at NewAir has increased the frequency of posts to provide followers a steady stream of content that shows the appliances in action. In addition, NewAir's Instagram channel is focused on elevating the brand by providing education for followers. Posts regularly provide links to NewAir’s blog, where readers can find helpful information on home heating and cooling, wine storage and tips to get the most out of their appliances.

"We want our Instagram page to show new and interesting ways to use our appliances, whether through pictures or by directing people to our blog," said Stephenson. "It’s all about providing additional value by teaching consumers how to get the most out of our appliances to add some luxury to their lives."

To see NewAir’s Instagram photos, visit http://www.instagram.com/newairusa.

To read their educational articles, visit the NewAir blog at http://www.newair.com/kb/.

About NewAir Appliances
California-based NewAir Appliances is a family-owned manufacturer and distributor of luxury compact home appliances, including everything from beverage coolers to portable laundry solutions. Its wide range of products is carried by the largest retailers in North America, and NewAir is dedicated to exceptional customer service at its responsive in-house call center. NewAir's focus on value and quality over the past 15 years makes the company one of the most trusted names in home appliances. See all of NewAir's products at http://www.newair.com.

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Media Contact: Andrew Stephenson, Director, Product Marketing
Email: press(at)NewAir.com
Tel.: (657) 257-4326
Website: http://www.newair.com

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NewAir
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