Free People to Host a Pop-Up Experience at The Ace Hotel & Swim Club in Palm Springs

Share Article

For a limited time, this April, guests can explore wellness activations and Endless Summer styles.

Free People will be taking over the pool house at the Ace Hotel & Swim Club in Palm Springs during the weekends of April 13th-15th and 20th-22nd for an “Endless Summer at the Ace” pop-up.

Free People will host around-the-clock programming for all hotel and swim club guests and open to anyone visiting Palm Springs. Each day will begin with mindful meditative mini retreat at 10AM with Jessie May Wolfe and Kelsey Patel. In the afternoon, the space will offer a much-needed energy boost with a nourishing ingestible bar from Vital Proteins, IV nutrition therapy with Live Well, a shamanic journey with Alexandra Roxo of Maha Rose, VIE Healing Ear Seeding (think acupuncture, minus the needles, plus tiny gold seeds), a glow station with Noto Botanics, a sparkle spa with Magic and Manifest, and more! On Saturday April 14th, the evening will end with a blindfolded sonic detox experience led by musician Daniela Gesundheit of indie-pop band Snowblink.

In addition to day-long programming, the pop-up will offer Free People’s newest Endless Summer styles. Inspired by the dusty hues of the Palm Springs desert, the collection evokes a warm-weather sensibility—ideal for poolside lounging and beyond. The Endless Summer assortment includes breezy mini dresses, denim cutoffs, one-and-done sets, along with getaway-ready essentials: retro sunglasses, straw carryalls, versatile bandanas and more. The shop will stock exclusive to Free People swimwear (including sultry one-pieces and bold bikinis) from fan-favorite labels Rhythm, Gnash and Tavik.

The Ace pop-up will also offer an array of beauty and wellness goods perfect for recharging between events, and even better for traveling. Nourishing ingestibles, collagen treatments, vitamin vaporizers, face masks, deodorant, portable razors, sunscreen and more will be available for sale. Featured brands to include Moon Juice, The Beauty Chef, Kopari and Salt and Stone amongst others.
“We’re excited to bring our creative wellness workshops and desert-inspired Endless Summer collection to Palm Springs during the liveliest time of the year. We’re coming in to share some very exploratory wellness activations, like 24kt gold ear seeding, nutrition packed IV drips, and sonic detoxing, and giving her the opportunity to hydrate, nourish, take care of herself, and stay mindful while she’s out having the time of her life,” says Julie Verdugo, Free People’s Associate Director of Experiential.
Free People will be also celebrating their boutique’s arrival to Palm Springs. On March 16th Free People opened their new Palm Springs store at 175 North Palm Canyon Drive. “This experience is our ‘welcome to the neighborhood’ party and we couldn’t imagine a better fit than The Ace for our community celebration. We’re going to continue traveling around the West Coast this spring, so keep your eyes open because this won’t be the last time!” says Julie Verdugo.

The Free People retail space is located on the second floor of the pool house at the Ace Hotel & Swim Club at 701 East Palm Canyon Drive in Palm Springs, CA. Hours of operation are 10:00AM-1:00AM, April 13th-15th and 20th-22nd.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email

About Free People
Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Katerina Patouhas
Free People
+1 215-454-3871
Email >
Visit website