Kleinfeld Bridal and Occasion Brands Announce Strategic Partnership

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Kleinfeld Bridal Party Collection, a One Stop Shopping Solution for Brides and Bridal Parties, to be available on KleinfeldBridalParty.com beginning May 9

Kleinfeld Bridal, the world’s most famous luxury wedding dress retailer, and Occasion Brands, the holding company for online special occasion leaders PromGirl and Simply Dresses, are pleased to announce a strategic partnership to bring high quality and affordable bridal party dresses and wedding guest attire to the digital shopping landscape.

Together, these two iconic brands are proud to launch KleinfeldBridalParty.com, a platform which offers a complete line of dresses for bridesmaids, mothers-of-the-bride, flower girls, and wedding guests. Featuring today’s top wedding styles and color trends, the bridesmaid collection highlights a carefully curated selection of dresses for virtually any type of wedding. The collection includes exclusive styles by Kleinfeld that are only available through KleinfeldBridalParty.com. Additionally, Kleinfeld Bridal Party is pleased to offer gowns from top designers such as Jenny Yoo, Hayley Paige, and Adrianna Papell. Dress selections are available in a range of sizes from 2 to 24 to complement most body shapes and sizes. Extra lengths have been added to the dresses which eliminates the need for special orders or extra charges. Kleinfeld Bridal Party prides itself on fitting all bridesmaids with in-stock dresses that are ready to ship immediately, thereby creating a stress-free shopping experience. With dresses starting at $149 and up, the entire wedding party and guests can now experience the signature quality and timeless style of the Kleinfeld brand.

Kleinfeld’s partnership with Occasion Brands marks its first venture to a direct-to-consumer online business model. “With omni-channel distribution becoming the retail norm, it has become increasingly important to create solutions that meet the needs of today’s digitally-driven millennials. Our brides have asked and we have responded… Kleinfeld is embracing ecommerce. With the help of Occasion Brands, we are bringing the luxury and experience of Kleinfeld right to our customer’s doorstep and we couldn’t be more pleased,” said Ronnie Rothstein, co-owner of Kleinfeld Bridal.

“We are very excited about this marriage of two iconic brands,” said Occasion Brands’ founder and CEO David Wilkenfeld. “From the day we launched our first online store, our customers have inspired us with their individuality and authenticity. We are proud to continue this tradition through the introduction of Kleinfeld Bridal Party, which will give our customers even more ways to stay connected to our brands. It is our great privilege to be a part of someone’s most special day and our promise to provide brides and their bridal parties with today’s trends that are high quality, affordable, and match each customer’s personality.”

Packed with innovative and bride-friendly tools, KleinfeldBridalParty.com helps brides track their progress and creates a fun and engaging experience for bridesmaids. Through virtual showrooms, a bridal party can collaborate – from anywhere – on the styles and the colors of their dresses.

By focusing on high quality products, affordable pricing, and online convenience, every bridal party in America can now experience the style and impeccable quality of a Kleinfeld signature wedding.

About Kleinfeld
Founded in 1941, Kleinfeld is the largest luxury bridal retailer in the world, carrying an unparalleled selection of American and European designer wedding dresses. The 35,000 square foot flagship salon is located in the heart of Chelsea, New York City, and is host to TLC’s hit show, Say Yes to the Dress. For more than 70 years, thousands of brides have traveled to Kleinfeld Bridal to find their perfect gown from a vast assortment of fabrics, styles, and brands. From the moment you walk through the doors, you’ll feel the magic of Kleinfeld, with the greatest professional staff of over 200 employees who are dedicated to finding and perfecting your bridal look. Kleinfeld Bridal is owned by Ronnie Rothstein and Mara Urshel.

About Occasion Brands
Occasion Brands creates the corporate umbrella that defines a family of superior brands serving the special occasion market, including PromGirl.com, SimplyDresses.com, and now, KleinfeldBridalParty.com. Founded in 1998, it is the leading online retailer of special occasion fashion, offering an extensive selection of high-quality, “in-stock” dresses at an affordable price. Occasion Brands draws millions of visitors online and helps celebrate their many life stages by providing a world-class shopping experience. Its customers, and their shopping experience, are at the forefront of everything they do. Occasion Brands takes pride in ensuring that the customer’s experience is nothing short of perfection from the ease of browsing styles, to finding the perfect dress to complement their personality, to wearing the finest quality dresses from top designer brands. Today, Occasion Brands’ reach is global and they are proud to deliver “dream dresses” all around the world. They are able to make this happen with an expert team of seasoned professionals in Middletown, Delaware; New York City; and a state of the art facility in New Jersey that houses hundreds of thousands of dresses.

Media Contacts:
Kleinfeld Bridal
Jennette Kruszka
Email: JKruszka(at)kleinfeldbridal(dot)com
Phone: 646-633-4323

Occasion Brands
Robyn Stevens
Email: prmedia(at)live(dot)com
Phone: 856-298-9820

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Robyn Stevens
PR Media
+1 856.298.9820
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since: 10/2012
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