“By embracing change and the latest technologies, retailers can create unique in-store experiences that will keep customers engaged, resulting in an increase in foot traffic as well as revenue,” said Stefan Midford, president and CEO of Natural Insight.
STERLING, Va. (PRWEB) April 09, 2018
Natural Insight, a leader in enterprise cloud and mobile applications for retail merchandising and workforce management, today announced it will host its annual user conference – INSIGHT 2018 – at the Red Rock Casino Resort and Spa in Las Vegas on April 19-20, 2018. Held annually since 2012, INSIGHT brings together retailers, consumer brands, merchandisers and experiential marketing experts to share best practices and create new possibilities within the brick-and-mortar realm.
While recent headlines suggest a decline in brick-and-mortar sales in the age of e-commerce, the reality is physical retailers are thriving. In fact, according to a recent report by the National Retail Federation, 43 percent of store-based retailers expect a net increase in the number of physical locations they operate in 2018. Although consumers still prefer to shop in physical stores – accounting for more than 90 percent of total retail sales – their expectations are changing, contributing to a re-invention of retail. By bringing together all players in the retail execution industry, INSIGHT will explore how retailers can transform stores to meet customer’s changing expectations and drive more sales across all channels.
“While traditional retail is undoubtedly going through a vast disruption, brick-and-mortar remains a central part of the decision-making process,” said Stefan Midford, president and CEO of Natural Insight. “By embracing change and the latest technologies, retailers can create unique in-store experiences that will keep customers engaged, resulting in an increase in foot traffic as well as revenue.”
The two-day conference features retail execution thought-leaders who are implementing innovative strategies and creating exceptional customer experiences.
INSIGHT 2018 speakers include:
- Keynote speaker: Brian Dennis, customer experience expert and former vice president of customer experience at Kohl’s
- Ron Apel, driver and CEO at Ex-Sell Sales and Merchandising
- Bill Brenner, president at Market Connect Group
- Christina Janowski, director of sales and merchandising at Nintendo of America
- David Jones, field force planning director at CACI Ltd.
- Kevin Kotche, director and president at Footprint Retail Services
- Jerry O’Brien, executive director of the Kohl’s Center for Retailing in the School of Human Ecology at University of Wisconsin-Madison
- Bill Sherman, senior director of workforce management at Lawrence Merchandising Services
- Executives from Natural Insight
“The change in consumer expectations creates endless opportunities for retailers to transform physical stores from mere point of purchase sites to teaching locations that drive brand awareness and build customer loyalty,” said Brian Dennis. “I’m excited to keynote this year’s INSIGHT conference and hear how others in the retail industry are re-inventing brick-and-mortar experiences.”
To register for the conference and learn more about INSIGHT 2018, visit https://www.naturalinsight.com/insight-conference.
About Natural Insight
Founded in 2003, Natural Insight provides a cloud-based advanced retail execution and workforce management platform for consumer brands, retailers and merchandising and marketing agencies. With Natural Insight, all players across the retail ecosystem are empowered to improve in-store experience, grow sales, increase ROI of distributed workforce and capture and report on field data to power continuous improvement. Natural Insight is headquartered in Sterling, Va., with multiple international offices around the world. To learn more about Natural Insight visit, https://naturalinsight.com and follow on Twitter @naturalinsight.