MMA SMARTIES Business Impact Index for Global and North America Revealed: Nike and Unilever Driving Highest Level of Business Impact around the World

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PepsiCo and Linksys Leading in North America. JWT, Mindshare, R/GA, WPP, AdColony Receive Highest Global Honors in their Respective Categories.

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“The SMARTIES Business Impact Index raises the bar for the industry to create marketing campaigns that are effective in driving business growth and delivering the highest level of business impact,” said Sheryl Daija, Chief Strategy Officer, MMA

In a first for the industry, the Mobile Marketing Association __title__ ] (MMA), the leading global trade group for the mobile marketing industry, today revealed the 2017 Global and North America rankings of the Agencies (Media, Creative, and Specialist), Holding Companies, Agency Networks, Advertisers, Brands and Technology Enablers that are delivering the highest level of business impact through mobile-first campaigns.

Following the release of the MMA SMARTIES Business Impact Index shortlists last month, the much-anticipated complete rankings are now available revealing those companies who claimed the # 1 spots.

The methodology for the Index, developed in close collaboration with WARC, the global authority on advertising and media effectiveness, uses the finalist and winner data from the previous year’s highly-competitive SMARTIES Awards programs regionally and globally assigning points to campaigns and the organizations behind them.

Advertiser: Unilever
Brand: Nike
Agency Network: Mindshare Worldwide
Holding Company: WPP
Creative Agency: JWT
Media Agency: Mindshare
Digital/Specialist Agency: R/GA
Technology Provider: AdColony

Advertiser: PepsiCo
Brand: Linksys
Agency Network: R/GA
Creative Agencies:     Decon and Edible
Media Agency: Initiative USA
Digital/Specialist Agency: R/GA USA
Technology Provider: Aquto

“The SMARTIES Business Impact Index raises the bar for the industry to create marketing campaigns that are effective in driving business growth and delivering the highest level of business impact,” said Sheryl Daija, Chief Strategy Officer, MMA. “Those companies who have earned top positions on the rankings have shown the marketing and business community what it takes to stay ahead and create award-winning ideas that work – achieving the perfect blend of strategy, creativity, execution and, ultimately, results.”

The Global and North America companies that have achieved the number one ranking in the various categories were honored and recognized on stage today at Impact NY. To view the complete Index and rankings across categories by region, visit    

The MMA SMARTIES are the only global awards that identify and recognize the most innovative and effective mobile campaigns. Now, the Business Impact Index expands the SMARTIES reach beyond the awards to benchmark what success looks like for the industry. The campaigns created by the companies named on the Business Impact Index are available in the MMA SMARTIES Case Study Hub, which grants members-only access to the most comprehensive body of successful, award-winning work in mobile. This robust, highly-searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the mobile marketing landscape to understand what matters in mobile and why.
The 2018 SMARTIES Awards call for entries is officially open and accepting submissions. For more information or to submit work for consideration, visit

About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars; to cultivate inspiration by driving innovation for the Chief Marketing Officer; to build the mobile marketing capabilities for marketing organizations through fostering know-how and confidence; to champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and to advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.

Members include:, AdColony, Allstate, Ally Financial, American Express, AT&T, Bank Of America, Campbell’s, JPMorgan Chase, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Colgate-Palmolive, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, GroundTruth, Heineken, Hersheys, Hilton Worldwide, Hulu, IBM Watson, Johnson & Johnson, LinkedIn, Marriott International, Match Group, Mastercard, McDonald’s, Microsoft, MillerCoors, OpenMarket, Pandora, PepsiCo, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RetailMeNot, Salesforce, Samsung, Snap Inc., Spotify, SUBWAY, Tapjoy, Target Inc., The Coca-Cola Company, Time-Inc, T-Mobile, TUNE, Turner Broadcasting, Twitter, Uber, Ubimo, Unilever, Vibes, Walmart, Wendy’s, Zurich and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit

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Sheryl Daija
Mobile Marketing Association
+1 9172876140
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