Cannabis Goes Mainstream Industry Experts Discuss National Media Marketing Strategies at the World Medical Cannabis Conference & Expo in Pittsburgh

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Speakers include Vice President of Proven Media Neko Catanzaro, Reporter and Author Javier Hasse, and National Press Club member David Hodes.

Media insiders for the cannabis industry will discuss publicity strategies for cannabis businesses and brands, at the World Medical Cannabis Conference & Expo, April 12-14, 2018, at the David L. Lawrence Convention Center in Pittsburgh, Pennsylvania.

The comprehensive panel, “Cannabis Goes Mainstream: Understanding the Cannabis Media Landscape and How to Get Noticed,” will take place at 2 p.m., Friday, April 13.

For tickets or information, call 1-888-316-9085 or visit

The interactive media and marketing panel will feature:

  • Neko Catanzaro, Vice President of Proven Media, a multidisciplinary design and communications agency for the legal cannabis industry. A Brown University graduate, Catanzaro has spent four years in the industry working with cannabis clients in the U.S. and Canada.
  • Javier Hasse, reporter of more than 4,500 articles for national publications including The Wall Street Journal’s MarketWatch, Playboy, High Times, Leafly, CNN Money, Fortune Magazine, Fox Business, and others. He is also the author of Start Your Own Cannabis Business: Your Step-by-Step Guide to the Marijuana Industry.
  • David Hodes is a National Press Club Member and deputy booking agent for the National Press Club Headliners Committee. Hodes has organized and moderated press conferences on marijuana legalization and civil rights activism to end the war on drugs. He is also a former business editor for multiple cannabis outlets, including Cannabis Business Executive, and a former field producer for CBS News, NBC, and others.

“Since traditional paid marketing is limited in the cannabis space, we wanted to show businesses how they can gain exposure through other communications tactics. This panel will cover how brands can build visibility and achieve media traction, with insight from leading journalists in the field,” stated Catanzaro.

Nearly 6,000 attendees are expected at the large-scale expo, including hundreds of exhibitors and high-profile medical, financial, sports and cannabis industry speakers.

The multi-faceted conference will showcase the latest in cannabis education, research, technology, cultivation, dispensary management, industrial hemp, CBD products, licensing, and ancillary business that support the industry.

About Proven Media
Proven Media is a multidisciplinary design and communications agency for the legal cannabis industry. Established in 2008, the Arizona-based firm services clients throughout North America. Proven Media specializes in strategic media planning, brand development, creative design, public relations and marketing for mid to large-size companies. For information visit or follow the agency on Facebook, Twitter, LinkedIn, and Instagram.

Compassionate Certification Centers™ does not sell or distribute any products that are in violation of the United States Controlled Substances Act (US.CSA).

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Neko Catanzaro
Proven Media

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