Top of the World’s Declaration Days Campaign Launches

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Top of the World partners with more than 100 universities to launch its third Declaration Days social media campaign with three scholarship opportunities valued at $500, $1,000 and $5,000 for high school seniors who declare their future school at declarationdays.com.

Declaration Days Website Landing Page

“I believe every graduating senior should have an opportunity to share their amazing news for the fall," said Whitney Segraves, Top of the World Senior Marketing Retail + Partner Specialist." This is a platform for them to do just that, while also getting the opportunity for a $5,000 scholarship."

Spring is the season for students to declare which college they will call home in the years ahead, and Top of the World is here to help them spread the word – with a few extra incentives. This is the third year for the Declaration Days program, which will award three scholarships valued at $5,000, $1,000 and $500. In addition to scholarships, a class hat and T-shirt will be given to the school with the most declarations.

Ava Whitson took home the $5,000 scholarship in 2017 after declaring the University of Cincinnati.

“Winning the scholarship was a huge weight off my shoulders,” said Whitson. “I didn’t have to worry about costs, and I was able to just enjoy my time here and focus on what I love.”

Declaration Days began in 2015 and has since flourished into an annual marketing campaign that partners with colleges and universities across the country. To declare their school, students visit http://www.declarationdays.com, fill out their information, including which school they are declaring, upload a selfie with a graphic of their school and the Declaration Days logo and post their declaration to Facebook, Instagram or Twitter, then they are entered to win one of three scholarships.

A lot of planning goes into making Declaration Days fun, easy and convenient for schools and students alike. Modeled after National Signing Day, Declaration Days allows every high school senior to declare one of the biggest moments of their lives with their family, friends and community through social media.

“As a former college student who paid for her college tuition, I love the opportunity and pleasure to be a part of a program that can offer three scholarships,” said Whitney Segraves, Top of the World Senior Marketing Retail + Partner Specialist.

An estimated 100 colleges and universities and retailers such as Lids and Rally House are participating in Declaration Days 2018.

“We are really excited about Declaration Days 2018, where we have increased the number of schools and retailers participating,” said Segraves. “I believe every graduating senior should have an opportunity to share their amazing news for the fall, and this is a great platform for them to do just that, while also getting the opportunity for a $5,000 scholarship.”

For more information about Declaration Days 2018, visit http://www.declarationdays.com April 1 – May 1 and follow @towcaps on Facebook, Instagram and Twitter.

About Top of the World
Top of the World is one of the largest suppliers within the collegiate licensing and broader headwear and apparel industry. It has led the collegiate-licensed headwear market for over three decades and expanded into apparel development in 2017. Top of the World is a leader in both product and design

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Hannah Franklin
Top of the World
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