UM Appoints Its First Global Brand Safety Officer

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Joshua Lowcock to retain U.S. Chief Digital & Innovation Officer role

Joshua Lowcock

Joshua Lowcock, first Global Brand Safety Officer at UM also retains US Chief Digital & Innovation Officer role at UM

Our clients and their customers have a right to expect advertising to only appear in brand safe environments.

UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM’s global effort to protect brands’ advertisements from running in inappropriate contexts, put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards.

“Protecting brands in the digital Wild West is more important now than ever before,” says Daryl Lee, Global CEO, UM. “Joshua Lowcock brings a unique perspective to this – he is a passionate evangelist for digital media and, at the same time, holds digital media to the highest standards in terms of brand safety and accountability to marketers. Joshua genuinely cares about this issue in the industry. I’m very pleased to appoint him as our first global brand safety officer.”

”Our clients and their customers have a right to expect advertising to only appear in brand safe environments. In this role, I will be able to coordinate UM’s brand safety efforts across markets, hold partners accountable for protecting clients and brands and drive industry change,” says Joshua Lowcock, global brand safety officer and U.S. chief digital & innovation officer, UM.

As digital investment increases across client categories and regions, and as more issues emerge as to digital’s vulnerabilities in a world of closed systems, the global brand safety officer will serve as a liaison across clients and platforms. In addition, this role will represent UM at industry organizations like the 4As to ensure adherence to the highest standards of brand safety, digital security and protection for clients and consumers.

Passionate about the convergence of media, digital, data and technology, Lowcock will continue to serve as executive vice president and U.S. chief digital officer. In addition to his brand safety role, he will continue leading digital strategy and innovation across all U.S. accounts including Coca-Cola, BMW, CVS Health, Sony, and USPS. Lowcock continues to be actively involved as an advisor for Rutgers University’s Big Data certificate program and VidCon as an advisory board member.

UM is a strategic media agency committed to proving that media is a topline growth driver as much as an efficiency play. We believe that better science and better art deliver better outcomes for our clients. We deliver science through the transformational power of business analytics and real-time data intelligence. We deliver art through creating moments that matter in media to deliver momentum for brands. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 5,000 people innovating on a roster of global clients including Accenture, BMW, Coach, Coca-Cola, ExxonMobil, Fiat Chrysler Automobiles, Fitbit, GoPro, Johnson & Johnson, Sony, Spotify and The Hershey Company.

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Kyle Rosenbaum
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