Go Ahead, Eat The Cookie Dough! Page House Releases First-Ever Heat-Treated Flour

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Page House is preparing to launch the first-ever heat-treated flour for household use. Food manufacturers have been using heat-treated flour to make their products safe from E. coli, or other harmful bacteria, for raw consumption for years. However, there has not been an option for the American household, until now.

Page House Logo Heat-Treated Flour

Page House Logo

“With kids of my own who love helping in the kitchen and making crafts, they are often in contact with raw flour. We really wanted a worry-free flour that we could trust to be safe for our families and kids. That led to the creation of heat-treated flour.” – Brenden Haueter, Marketing Director

The cautions about eating raw cookie dough are everywhere, even if the cookie dough is egg-free. Warnings from the, Center of Disease Control and the Food and Drug Administration have advised about the dangers of raw flour. Massive recalls have been issued because of contaminated flour that has caused illness. While food manufacturers have switched to using heat-treated flour to kill harmful bacteria in food that may be consumed raw, options for the American household have been non-existent. Seeing a need for a safer option Page House has released the first-ever heat-treated flour for household use.

Page House flour is exposed to heat through a treatment process which eliminates harmful bacteria making it safe to handle or consume raw. Generally, recipes that include cooking or baking flour provide this necessary kill-step to ensure safe handling and eating. However, with a surge in raw recipes, like edible cookie dough, the need for a safer option for families has never been greater. As such, heat-treated flour is a perfect option for raw recipes, like cookie dough or brownie batter (in egg-less or pasteurized egg recipes), crafts with kids like homemade play dough, or anytime you’re cooking or baking with kids that may not yet understand safe food handling procedures.

Each batch of flour is tested to ensure safety before being sold, and test results are published publicly for review as part of a commitment to transparency. This first-ever consumer packaged heat-treated flour will be ready for mixing the most delicious raw cookie dough by mid-April and will available through the Page House website.

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Landon Faulkner
@Honeyville
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