Liquidus Unveils New Dynamic Video Solution, Videolink Local

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Dynamic video technology helps marketers create personalized messaging with existing videos and promotional content.

We have already mastered the personalization of content through standard display, so video was the logical next step.

Today, Chicago-based digital marketing solutions provider, Liquidus, launched its new dynamic video product, Videolink Local. Videolink Local dynamically integrates nearby retailer “price and item” information and brand offers into a standard video ad served in-stream. Designed for maximum versatility, efficiency and scalability, the technology empowers advertisers to cost-effectively capitalize on the power of personalized video. It connects with consumers at the individual level and drives action through online and in-store sales. Videolink Local is an extension of Liquidus’ Bannerlink technology that uses the same formula to personalize messaging in display ads.

Todd Holmes, CEO, on what drove Liquidus to develop Videolink Local: “There are two things we know for sure - consumers are demanding personalized ads, and video is the most engaging and powerful way of consuming information. Pairing these two together in a unique way was critical to the success of Videolink Local.” Holmes adds, “We have already mastered the personalization of content through standard display, so video was the logical next step. Our existing technology and content management capabilities are what made the development of this product a no-brainer. We’re excited to see it deliver solid results for our advertisers.”

Liquidus’ dynamic content management and managed media services bring Videolink Local to life through a full end-to-end solution. Advertisers first provide their existing video spot and promotional content, which is deconstructed and prepared for personalized distribution. Once integrated with the Videolink Local technology, Liquidus finds the advertiser’s target audience through advanced targeting strategies, and dynamically serves the video ad showcasing content personalized to who they are, what they’re interested in, and where they are at that moment. Continued optimization furthers the impact of the campaign and drives in-store sales through actionable messaging, benefiting both the advertiser and the consumer

About Liquidus Marketing: With 17 years experience in digital marketing and technology, Liquidus provides marketers with dynamic content management, managed media services and best-in-class ad technology and web development solutions that drive personal and purposeful advertising. Liquidus acquired Cofactor from TEGNA in December 2016 and launched a refreshed brand in September 2017.

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Melissa Maxwold
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