Ren’s Pet Chooses Workarea for its New Ecommerce Platform

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Canadian-based Omnichannel Retailer to Migrate Seamlessly Onto Workarea, the most modern SaaS commerce platform purpose-built for medium to large businesses.

“After vetting eight ecommerce platforms, we chose Workarea for its ease of use on the back end and flexibility,” said Sara Fenwick, Director of Business Technology at Ren’s Pets.

Ren’s Pets, a Canadian-based omnichannel pet specialty retailer, has selected Workarea, the enterprise SaaS ecommerce platform that combines best-in-class functionality across commerce, content, search and merchant insights into a single application to support growing brands and retailers.

“After vetting eight ecommerce platforms, we chose Workarea for its ease of use on the back end and flexibility,” said Sara Fenwick, Director of Business Technology at Ren’s Pets. “A small web department handles everything for us, and the customization and analytics provided out of the box by Workarea are extremely exciting for us. We are looking forward to richer site content, including educational and interactive elements, to make our new site mirror our exceptional in-store experience. We are excited to join the Workarea community!”

Ren’s Pets, founded in 1976, is the destination for all your pet’s needs in Ontario. With sixteen brick and mortar locations and over 10,000 products, including a huge selection of premium brands, their commitment to quality product at competitive prices is second to none. Far more than the standard pet retailer experience, their passion for pets and their wellbeing has led to licensing and adoption programs, as well as being a national sponsor for OVC Pet Trust, Canada’s first charitable fund benefitting the health and well-being of companion animals.

Fenwick continued, “We were very impressed with how involved, as a platform, Workarea was with the partner selection process, as well as the commitment to the project going forward. With a lot of the other “bigger” platforms, we would feel like a small fish in a big pond. The fact that minor upgrades are covered, there is a solid product roadmap that was shared with us willingly, as well as a myriad of smaller things, it all added up to make our decision relatively easy.”

Demac Media, a premier partner in a growing community of Workarea implementors, will support the site build as the implementation partner, their fourth deployment on Workarea.

About Workarea
Workarea is the modern SaaS ecommerce platform purpose-built for medium to large merchants to achieve their full potential online. A product of 20+ years experience at WebLinc, ecommerce, content management, search and analytic insights are built as one platform promising unmatched flexibility, constant product evolution, and empowered merchant teams. Workarea is the platform of choice for growing online retailers and merchants such as The Reformation, Sanrio, The Bouqs, Do it Best Corp., Lonely Planet, U.S. Polo Assn., Woodcraft, Costume SuperCenter, Lime Crime, and many others. To learn more, visit http://www.workarea.com.

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