Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Movie Time in Fortaleza – Thanks to PENETRON
  • USA - English


News provided by

The Penetron Group

Apr 12, 2018, 04:00 ET

Share this article

Share toX

Share this article

Share toX

PENETRON crystalline technology below: First inaugurated in 1981, the Iguatemi Fortaleza Mall was expanded with movie theaters, new designer stores and an underground logistics center.
PENETRON crystalline technology below: First inaugurated in 1981, the Iguatemi Fortaleza Mall was expanded with movie theaters, new designer stores and an underground logistics center.

EAST SETAUKET N.Y. (PRWEB) April 12, 2018 -- The expanded Iguatemi Fortaleza Mall in Brazil, inaugurated April 2018, added a cinema multi-plex, additional retail areas and a below-ground logistics dock. PENETRON crystalline technology was applied for a durable concrete structure.

One of the first large-scale shopping malls constructed in Brazil, the Iguatemi Fortaleza Mall was first inaugurated in 1981, with four large “anchor stores” and 120 satellite stores. In 1992, the Mall was expanded to incorporate stylish leisure areas and a large food court.

In addition to keeping water from penetrating into the concrete matrix, PENETRON’s crystalline technology also provides protection against corrosion and chemical attack.

Post this

Resisting High Hydrostatic Pressure at the Site

The central part of the most recent upgrade this year, a three-floor building integrated into the previous main structure, added movie theaters and more designer shops. In addition to the new entertainment facilities and retail areas, a new underground loading dock was added to streamline the mall’s logistics. The project was designed by architect Gerardo Jereissati, together with RTKL, a North American architecture firm, and the architect José Maria Gaspar Rodes.

“Because of the relatively high-water table encountered at the Iguatemi Fortaleza construction site, Penetron Brazil was asked by the architect for a solution for the underground structures,” says Cláudio Neves Ourives, Executive Director of Penetron Brazil. “With the depth of the underground loading dock foundation, a solution was needed to secure the concrete structure and resist the hydrostatic pressure at the site.”

A new foundation, slab along with supporting elements, were integrated into the design; about 3,000 m3 (3,920 cubic yards) of concrete were treated with PENETRON ADMIX to ensure a durable underground foundation. Finally, about 1,000 m (3,300 feet) of PENEBAR SW-55 waterstop tape was installed in the concrete joints.

A Non-Soluble Crystalline Formation to Protect Concrete

The active ingredients in PENETRON ADMIX react with moisture in fresh concrete and by-products of cement hydration. This reaction generates a non-soluble crystalline formation throughout the pores and capillary tracts of the concrete to permanently seal micro-cracks, pores and capillaries against the penetration of water or liquids from any direction. This protects concrete from deterioration, even under the hydrostatic pressure at the construction site in Fortaleza.

“In addition to keeping water from penetrating into the concrete matrix, PENETRON’s crystalline technology also provides protection against corrosion and chemical attack,” adds Cláudio Neves Ourives. “Using PENETRON ADMIX for the new concrete structures, like the Iguatemi Fortaleza Mall, will also significantly reduce future maintenance costs.”

The Penetron Group is a leading manufacturer of specialty construction products for concrete waterproofing, concrete repairs and floor preparation systems. The Group operates through a global network, offering support to the design and construction community through its regional offices, representatives and distribution channels.

For more information on PENETRON waterproofing solutions, please visit penetron(dot)com or Facebook(dot)com/ThePenetronGroup, email CRDept(at)penetron(dot)com, or contact the Corporate Relations Department at 631-941-9700.

Corporate Relations, The Penetron Group, http://www.penetron.com, +1 6319419700, [email protected]

Modal title

Getting mix right: Work begins on the new foundation slab of the three-floor addition to the Iguatemi Fortaleza Mall. Adding PENETRON ADMIX to the concrete mix helped counter a high water table.
Getting mix right: Work begins on the new foundation slab of the three-floor addition to the Iguatemi Fortaleza Mall. Adding PENETRON ADMIX to the concrete mix helped counter a high water table.
Curtain goes up on PENETRON: The new movie theaters and designer stores of the Iguatemi Fortaleza Mall were built on a below-grade foundation slab – made durable and waterproof with PENETRON ADMIX.
Curtain goes up on PENETRON: The new movie theaters and designer stores of the Iguatemi Fortaleza Mall were built on a below-grade foundation slab – made durable and waterproof with PENETRON ADMIX.
Getting mix right: Work begins on the new foundation slab of the three-floor addition to the Iguatemi Fortaleza Mall. Adding PENETRON ADMIX to the concrete mix helped counter a high water table. Curtain goes up on PENETRON: The new movie theaters and designer stores of the Iguatemi Fortaleza Mall were built on a below-grade foundation slab – made durable and waterproof with PENETRON ADMIX.

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.