Blue Triangle Revamps Digital Experience Optimization (DEO) Platform, Introduces New Capabilities

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The platform combines real-time marketing analytics with best-in-class digital performance management.

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Blue Triangle, a leading provider of marketing analytics and digital performance management for online businesses, announced today that the company has revamped its Digital Experience Optimization (DEO) platform and introduced new capabilities, making it faster and easier for customers to find issues impacting revenue.

The platform’s improved interface displays customer analytics in real-time and reduces the number of steps needed to drill-down into specific marketing and performance-related challenges.

In addition to speed and usability enhancements, Blue Triangle introduced new capabilities within their platform, including:

Exit Rate Analysis
Identifies where shoppers exit and determines if a high exit rate is a result of slow page speed.

Campaign Analytics
Automatically detects a marketing campaign and tracks its success in real time.

"What’s Changed?” Report
Compares performance metrics and aggregate performance waterfalls side-by-side.

Enhanced Filtering
Breaks out analytics by traffic source and medium, new vs return visitors, converted vs non-converted visitors, and more.

“The revamping of our platform is a gamechanger,” said Blue Triangle CEO Lance Ullom. “Our customers are enjoying fast speeds and an improved UI, and the new capabilities are helping them optimize digital experience quickly and efficiently.”

Blue Triangle helps online businesses optimize the critical moments in the customer journey where digital experience has the greatest impact on revenue.

Their platform combines real-time marketing analytics with best-in-class performance management to find these critical moments and identify page-level enhancements that will directly improve digital KPIs.

Blue Triangle was named a Gartner "Cool Vendor" in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.

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Josh Carter
Blue Triangle
+1 (877) 258-3107 Ext: 0
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since: 08/2012
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