Mediaplanet 'Opioid Awareness' Campaign Tackles Prescription Medication and Heroin Addiction

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The Mediaplanet Opioid Addiction campaign, found within USA TODAY and online, aims to shed light on the overlooked victims of the opioid epidemic in the U.S.

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The print and digital publication focuses on several key issues surrounding this crisis including signs to recognize opioid misuse in a loved one...

Mediaplanet has unveiled its cross-platform “Opioid Awareness” campaign, focusing on the growing epidemic of opioid misuse in the United States. The campaign provides insight into a population impacted by this crisis that is often overlooked: the caregivers and family members of those living with opioid and heroin addictions. The print and digital publication focuses on several key issues surrounding this crisis including signs to recognize opioid misuse in a loved one, the role played by physicians and the medical community in turning the tide on this crisis, and an explanation of the treatment options available.

“Opioid Addiction” is a print and online campaign, distributed within USA Today in New York, Pittsburgh/Cleveland, D.C Baltimore, Philadelphia, Chicago, Boston, Northern Central Florida, Minneapolis, with a circulation of approximately 250,000 copies and an estimated readership of 750,000.

The digital component of the campaign is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. The digital homepage and cover of the print publication feature the US Surgeon General Jerome Adams. He addresses the work being done to eradicate stigma and save lives.

This campaign was made possible with the support of US Surgeon General Jerome Adams, he U.S. Food and Drug Administration Scott Gottlieb, the Centers for Disease Control and Prevention, Substance Abuse and Mental Health Services Administration, Partnership for Drug Free Kids, Anxiety and Depression Association of America, Indivior PLC, Alkermes Pharmaceuticals, Discovery Education, Alpha-Stim, American Society of Anesthesiologist, Caron Drug and Alcohol Treatment, Eli Lilly, Omron Healthcare, Pacira Pharmaceuticals, Purdue Pharma, QBioMed and the Recovery Centers of America.

To learn more about prescription medication and heroin addiction and the resources and treatments available to end opioid dependence, click here.

About Mediaplanet
Mediaplanet specializes in the creation of content marketing campaigns covering a variety of industries. We tell meaningful stories that educate our audience and position our clients as solution providers. Our unique ability to pair the right leaders with the right readers, through the right platforms, has made Mediaplanet a global content marketing powerhouse. Our award-winning stories have won the hearts of countless readers while serving as a valuable platform for brands and their missions. Just call us storytellers with a purpose. Please visit for more on who we are and what we do.

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Donna Nuriel
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