Equipment Trader Launches New Dealer Platform and Reporting Tools

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New reporting features in The Dealer Center provide internal inventory analysis, as well as supply and demand data in local and nationwide equipment markets.

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“The collection of reporting tools now available in The Dealer Center provides our dealers with the performance metrics and comparative data they need to be knowledgeable and up-to-date about their own inventory, as well as the local market and key nationwide trends” - Amanda Ayala, VP

Equipment Trader is excited to announce the launch of its new dealer facing platform, the Dealer Center, with a collection of reporting tools available for all dealers selling inventory with Equipment Trader. This new platform and its included features were developed to help dealers gain a better understanding of their inventory performance, provide local market analysis, and contribute to better strategy development and increased sales.

Reporting within the Dealer Center includes Dealer Performance, Exposure and Activity, and Market Insights. The Dealer Performance tool provides general internal analysis of inventory performance, including impressions, pageviews, and connections. This feature also provides a dynamic connections summary, as well as an informational snapshot of inventory pricing and photo-upload percentages.

The Exposure and Activity tool allows dealers to conduct more in-depth internal analysis of inventory performance metrics by displaying the top-viewed units by impressions and pageviews. Within this tool, dealers can also compare performance data from listings that include essential details to listings without such information. Additionally, dealers may view individual unit metrics and can access listing edit options.

The Market Insights tool provides a unique snapshot of supply and demand needs for equipment inventory in local and nationwide markets at distinct stages of the buying cycle: interest, connection, and activity. Top performing equipment in local and national markets - over a rolling 30-day period - is clearly ranked, highlighting the most popular model years and indicating how many of those models are currently for-sale on Equipment Trader. Additional filters are available for more complex competitive market analyses, saving dealers the valuable time it would take to manually conduct such research.

“The collection of reporting tools now available in The Dealer Center provides our dealers with the performance metrics and comparative data they need to be knowledgeable and up-to-date about their own inventory, as well as the local market and key nationwide trends” says Amanda Ayala, Vice President of Equipment Trader. “By using these reports, dealers have access to information that gives them a unique competitive advantage. With an acute understanding of inventory performance and consumer search patterns, dealers can identify specific factors which contribute to increased exposure and activity for their listings and adapt their marketing and communication strategies accordingly, ultimately leading to increased movement of inventory.”

The Dealer Center launched in December of 2017 as an upgrade to the previous Inventory Management Tool (IMT). The new platform was custom built for dealers, incorporating a user-friendly design for dealers to easily add, modify, and track inventory listings 24 hours a day. If you have questions about any of the reporting tools available through The Dealer Center, or are interested in listing your inventory on our site, please visit, call us at 1-877-920-5442, or send an email to marketing(at)

About Equipment Trader
Equipment Trader is the industry leader serving sellers of construction, earthmoving, agricultural, forestry, mining, and industrial equipment and trailers. With over 800,000 monthly unique visitors to, our main purpose is to bring equipment buyers and sellers together. Additionally, Equipment Trader is committed to providing innovative products to ensure that manufacturers and dealers generate connections, drive sales, and maximize profits. For more information about Equipment Trader, please visit

About Trader Interactive
Trader Interactive, headquartered in Norfolk, Va., is the leading online classifieds marketplace and marketing software solutions provider to commercial and recreational vehicle dealers. The company, building on decades of success as a marketplace for buyers and sellers, joined a private equity portfolio in 2017 led by Goldman Sachs Merchant Banking and Eurazeo Capital. Trader Interactive has a robust group of business-to-consumer brands including Cycle Trader and RV Trader, and a suite of industry-leading business-to-business brands including Commercial Truck Trader and Equipment Trader. Trader also represents a growing segment of commercial and recreational vehicle dealers through its Commercial Web Services and RV Web Services platform. Trader Interactive’s marketplace sites attract more than seven million unique visitors monthly. The company supports dealers and manufacturers by providing innovative products that generate leads, drive sales and maximize profits. Trader Interactive has 11 businesses and approximately 300 employees in 26 states.

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Jennifer Green-Neff
Trader Commercial Solutions
+1 (757) 448-4540
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