NUVIAD Boost allows publishers to detect when an ad space becomes viewable in real-time and NUVIAD inView SSP allows media buyers and advertisers to target these ad spaces.
NEW YORK (PRWEB) April 12, 2018
NUVIAD today announces launch of web monetization service suite - NUVIAD Boost for medium and large web sites, and NUVIAD inView SSP allowing publishers to immediately increase their ad revenue by allowing advertisers, agencies and exchanges purchase viewable ad spaces programmatically in real-time.
Real-time viewability is proven to increase ad revenue for mobile and desktop websites.
As brand media buying becomes more and more sophisticated, media buyers are focusing on digital assets that are clearly viewable in front of the users in real time. NUVIAD Boost and inView SSP allows web site operators to increase ad revenue by providing differential pricing for ads that are currently in view.
“NUVIAD Boost allows publishers to detect when an ad space becomes viewable in real-time and NUVIAD inView SSP allows media buyers and advertisers to target these ad spaces. Over time we clearly proved that viewability improves the performance of marketing campaigns both on desktop and mobile and now we allow publishers to use this technology and increase their revenue.” This is a totally different approach than historical verification companies that “grade” ad units. This approach also unlocks below the fold inventory discounted by verification companies and allows publishers to sell in view units as they scroll into view. Said Rafi Ton, CEO of NUVIAD.