We believe that AvidTrak’s solution of allowing use of own marketing telephone numbers should be used by all inbound marketing Campaign Managers who have avoided advanced call analytics platforms for fear of losing control over their tracking telephone numbers.
Mountain View, California (PRWEB) April 16, 2018
AvidTrak now offers call tracking users the ability to use their own call tracking telephone numbers on the AvidTrak call-tracking platform. Many large, publicly traded companies avoid using call analytics software because use of call tracking software entails utilizing 3rd party provided call tracking numbers and phone routing systems. Recognizing this need for tracking number ownership and control over data, AvidTrak has eliminated the need for number porting entirely. A business may now use its own call tracking numbers and phone call routing systems on the AvidTrak platform. The advantages are significant. Businesses save significant money, and even more importantly avert the risks of lost calls and potential loss of their client’s personally identifiable information (PII) by keeping their tracking numbers and phone systems intact.
Businesses that perform pay per click (PPC) advertising, SEO, Social Media marketing or Print advertising may now use the full dynamic insertion (DNI) capability of the AvidTrak call analytics platform to learn the keywords, marketing channels and referring sources that lead to phone call conversions. And most importantly, all this capability is made available without needing phone number porting into AvidTrak.
With ever-greater scrutiny of businesses that collect data on their clients, companies now need greater control over their phone systems and inbound marketing telephone numbers. AvidTrak’s solution of allowing companies to use their own tracking numbers and phone systems allows for greater control of customer-PII and mitigates risks associated with third party call tracking company ownership of tracking numbers.
“We believe that AvidTrak’s solution of allowing use of own marketing telephone numbers should be used by all inbound marketing Campaign Managers who have avoided advanced call analytics platforms for fear of losing control over their tracking telephone numbers. By eliminating the need to port numbers to a third party call analytics platform, AvidTrak has addressed the need for full control over number security and safety of client PII,” said Amin Haq, VP Platform Sales at AvidTrak.
Amin Haq added, “In particular, publicly traded companies with exposure to liability caused by insider-trading of their company’s shares, cannot afford tampering or inadvertent configuration issues caused by employees of third-party call analytics vendors. Such companies, whose quarterly revenues are tied directly to the performance of marketing campaigns in creating inbound phone leads, may now confidently use the AvidTrak platform with risk of insider trading mitigated.”
AvidTrak also closes the loop between lead generation and sales closure by integrating with Salesforce, Hubspot and ServiceBridge. Additionally, AvidTrak’s integrations with Google Adwords, MSN Ad Center, DoubleClick and Marin Software allows for tight bid management by reporting phone call conversions directly into PPC platforms. Google Analytics (GA) integration with AvidTrak allows members of the Analytics teams to view inbound phone-call events directly in Google Analytics.
With nearly ten years of experience helping thousands of businesses and marketing professionals execute call tracking on its platform, AvidTrak has consistently helped advertising executives engaged in direct response and search marketing track and validate their ad spend. AvidTrak offers a no-obligation, no-credit-card-required, free trial of all its products.
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Launched in 2009, AvidTrak has rapidly grown its client base and product offering to serve the needs of large, publicly traded enterprises that use thousands of their own call tracking telephone numbers. AvidTrak offers a diversified line of call tracking solutions to meet the budgets of nearly all businesses that need to improve the performance of their ad campaigns.