Steve Klinghoffer of WPI Communications, Inc., Publishes “Newsletter Marketing Tips: 45 Great Ideas to Help You Get the Most Out of Your Newsletter Marketing” at Amazon

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Ebook shows savvy accountants, attorneys, dentists, financial planners, physical therapists and physicians how to use practice newsletters to generate professional referrals and maintain loyalty

WPI Communications, Inc., announced today that the new ebook, “Newsletter Marketing Tips: 45 Great Ideas to Help You Get the Most Out of Your Newsletter Marketing Program,” is available at Amazon.com. WPI Communications is a nationally known newsletter marketing firm that helps accountants, attorneys, dentists, financial planners, physical therapists and physicians increase revenue through professional referrals, as well as patient and client contact.

“This new ebook will help practice professionals, whether they seek to improve their existing newsletter program or start out strong with a new program,” said Steve Klinghoffer, president of WPI Communications, Inc. “This is an increasingly relevant topic because eNewsletters continue to evolve and be used with great success by professional practices where reputation is paramount.”

“Newsletter Marketing Tips: 45 Great Ideas to Help You Get the Most Out of Your Newsletter Marketing Program” will show practices how to

  •     Build a foundation
  •     Develop quality content
  •     Establish a careful process
  •     Create and maintain a great list
  •     Measure stats for success
  •     Use advanced tips for newsletter optimization—such as sharing content on social media, integrating with practice websites, using newsletters as a call to action and much more.

“The newsletter marketing requirements are particularly unique for professional practices. They require a dignified tone and a modest frequency. No matter how rapidly the marketing world changes and how quickly our tactics and tools evolve, some general principles remain. Quality content that educates and impacts readers remains a strategic advantage for practices,” said Klinghoffer.

About WPI Communications, Inc.
WPI Communications, Inc., has published referral-generating newsletters for dentists, physicians, physical therapists and other professional practices since 1991. For more information, call 800-323-4995, e-mail info@wpicommunications.com or visit http://www.wpicommunications.com.

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Contact
Jo Frio
55 Morris Avenue
Springfield, New Jersey 07081
Tel: 973-544-0405 | 800-323-4995, ext. 1037
Fax: 973-467-0368 | 800-677-9742
E-mail: gfrio(at)wpicommunications(dot)com
Web: http://www.wpicommunications.com

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Giuseppina Frio

Steve Klinghoffer
@sklinghoffer
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