CHICAGO (PRWEB) April 18, 2018
In compliance with the General Data Protection Regulation (GDPR), Exact Data plans to discontinue selling EU and UK data effective May 1, 2018.
The privacy legislation will come into full effect on May 25, 2018 giving users full control over their data; the right to access, consult, rectify or have it deleted. GDPR requires companies to ensure personal data belonging to EU and UK residents is processed lawfully, transparently, and for a specific purpose after obtaining active consent from users.
Additional data management guidelines are impacting companies worldwide as they prepare for compliance with the new regulation. GDPR applies to controllers and processors of data even if they are based outside the EU as long as the data being processed belongs to EU residents.
Companies must obtain active consent from users, meaning that opt-in models must require users to actively agree to share their personal information, rather than passive acceptance like some current consent models that have pre-ticked boxes. Data controllers must keep records of how and when an individual provided consent, and that individual is entitled to withdraw their consent at any time.
Once data is collected, companies must ensure it is stored in a secure manner in accordance with the security provisions of the GDPR. After the data is no longer required for the specific intended purpose, it should be deleted.
“My concern is that the new GDPR regulations will impact marketing results. The lack of well targeted data will drive up acquisition cost per sale, resulting in price increases for products and services,” comments Exact Data CEO, Larry Organ.
For more information on Exact Data’s GDPR compliance policy, please contact us at 877.440.3282 or privacy(at)exactdata(dot)com.