Data Science Brings Deep Knowledge to Personal Finance with New Budgeting App, Cheqit

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Every Day Consumers Can Tap into Analytics and Insights Previously Reserved for Companies to Help Guide Budgets and Financial Outcomes

Cheqit, a budgeting and financial wellness app and company, today announced the launch of their mobile app, for iPhone. The new app helps budgeters build a deeper understanding and awareness of their spending behaviors by providing them with helpful data-driven insights and spending tips, packaged in a friendly tone and engaging dashboard. Current budgeting tools in the marketplace often lack guidance in how to control personal spending, and present information in an intimidating way that detracts consumers from engaging with their finances. Cheqit addresses these critical market needs by enabling the longer-term conversation people have with themselves about their money.

“Let’s face it. People hate budgeting, because no one wants to be reminded that their money is finite. This, in turn, has created a widely acceptable relationship with debt,” says Cheqit founder Sasha Giacoppo, PhD. “In fact, a recent survey by CreditCards.com showed that two out of three American adults didn’t know when, or if, they would ever be debt free. However, given the right tools, most people eventually recognize the necessity of budgeting for improving their financial situation and getting ahead, even just a little.”

“It’s a painful and complex process, so how do we strip it down to its core, tap into today’s intuitive technologies, and turn it into a positive experience? By helping people connect with their spending, understanding where their money is going every month, and helping them take better actions every day,” continued Giacoppo.

How CheqIt works:

Expenses Get Automatically Categorized
Cheqit automatically assigns people’s expenses into recognizable categories, and then learns their preferences over time, continuously enhancing accuracy.

People Get Intriguing Insights And Tips
Users swipe through a series of cards that reveal interesting perspectives on where, what, and how they have been spending. Those cards are based on insights and analytics derived from spending behavior.

Analyze Spending Trends With Charts
Interactive charts allow people to quickly flip through different categories of spending, across various time frames. Combined with insights, people can see if their spending is headed in the right or wrong direction.

Keep People Coming Back
Cheqit tries to help people to stick with the program, to achieve longer-term success. Cheqit sends timely reminders of spending and regular monthly requests to check in on their spending, all in a friendly and inviting tone.

The Cheqit iPhone app is available at the Apple App Store, and will expand to Android devices, tablets, and desktops later in 2018.

About Cheqit:

Cheqit is a new consumer-centric budgeting and financial wellness app focused on bringing intuitive technologies and data science to the fingertips of the consumer, in an approachable and helpful manner. With a focus on mobile experience, Cheqit transforms data-driven analytics into meaningful insights of personal spending, presented in a fun, engaging, and playful manner, enhancing engagement and usefulness. Because Cheqit is focused on behavior, experience, and delight, customers will find the product to be an enjoyable tool for getting a grip on their spending. Cheqit was founded in 2017 in New York. Learn more at cheqitapp.com, or download directly at https://itunes.apple.com/us/app/cheqit-budgeting-insights/id1332613615

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Sasha Giacoppo
Cheqit
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