Free People to Partner with Boxed Water

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The lifestyle brand created an exclusive Free People Movement Boxed Water.

This April, Free People will partner with sustainable water company Boxed Water on a limited-edition Free People Movement boxed water to join in on the brand’s charitable #BetterPlanet campaign.

Since its start, Boxed Water has had a mission to make a #BetterPlanet. Trees are an important environmental resource, filtering most of our planet’s water and many of our forests are in desperate need of reforestation. As part of the water brand’s commitment, the company encourages making an impact through simple actions. To support their initiative, the brand asks its customers to share an image on Instagram, in exchange, they will plant two trees on the poster’s behalf. Already this effort has resulted in 612,000 tree plantings in our National Forests, making a tremendous impact on reforestation.

Free People is joining Boxed Water’s campaign to fill the planet with more trees. Customers are encouraged to post on Instagram a picture of the new limited-edition Free People Movement x Boxed Water with #BetterPlanet and @FreePeople and together, both brands will plant five trees on your behalf.

The box was designed in-house by Free People’s graphic design team featuring its signature Free People Movement motif, artwork and the brand’s ongoing wellness hashtag #MovingTogether hashtag. Each purified water box is made from paper, a renewable resource. Boxed Water illustrates the simple way we can all improve our planet, health and quality of life by choosing a more sustainable option.

“We were excited to partner with Boxed Water to further amplify the mission around making smart everyday choices to help the environment and minimize our personal carbon footprints. In partnership with Boxed Water, we want to educate our customers on how small decisions make a big impact to benefit the Earth,” says Abby Morgan, Free People’s Brand Marketing Director, “Joining them on their #BetterPlanet campaign felt like a natural fit.”

The limited-edition box will be featured at various Free People community events in the coming months. The Boxed Water will be popping up at hotels, concerts and more! Customers will also be able to check out the limited-edition box at Free People’s Santa Monica and Soho Movement pop ups and at select Free People Movement events across the country. You can check out upcoming events here: https://www.freepeople.com/fp-movement-classes/ For those who are unable to make upcoming events, the limited-edition Boxed Water will also be for sale on FreePeople.com.

For more information, images, to request an interview, or to discuss a TV opportunity, please call Katerina Patouhas at 215-454-3871 or email kpatouhas(at)freepeople.com.

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About Free People
Free People is a global lifestyle brand… defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle FP has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and Twitter

About Boxed Water
Boxed Water is better. Better for the planet. Better for us all. Boxed Water was founded in the belief that sustainability matters with the purpose of changing the way packaged water is shipped, sold and enjoyed. Boxed Water provides people with a better option for purchasing packaged water by producing pure water in recyclable cartons made using paper from well-managed forests. Boxed Water is a proud member of 1% For The Planet and partner of the National Forest Foundation (NFF). The simple act of choosing Boxed Water is a statement that sustainability matters. Boxed Water is headquartered in Grand Rapids, Michigan with filling locations in Michigan and Utah. Boxed Water is available for purchase from their site - http://www.boxedwater.com - as well as on Amazon. Socialize with us @BoxedWater.

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Katerina Patouhas
Free People
+1 215-454-3871
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