Chicago, Illinois (PRWEB) April 18, 2018
Starfleet Research, the leading provider of best practices IT market research for the hospitality industry, has announced that The 2018 Smart Decision Guide to Hospitality Revenue Management is now available for complimentary access.
Published annually for the past five years, and widely considered to be the hotel industry's most authoritative and comprehensive resource on revenue management strategies and technologies, the latest edition has been completely revised, updated and expanded to reflect the latest industry trends and technology capabilities.
Previous editions of this popular Smart Decision Guide have been downloaded by thousands of senior-level hotel executives, general managers, revenue managers, IT directors and other decision makers seeking to upgrade their revenue management capabilities and drive continuous performance improvement and have proven to be indispensable resources. In fact, 93% of hotel executives rated last year's edition as "valuable" or "very valuable."
With an increased focus on “total revenue management” and data integration, the 2018 edition of the Smart Decision Guide offers a clear roadmap for achieving success with next-generation strategies and technologies based on the benchmarked performance of top-performing hotels and resorts. It also offers a wealth of practical advice for implementing the right organizational resources, business processes and performance metrics to drive continuous improvement in RevPAR and other key performance metrics used by hoteliers to track and measure success.
"In a dynamic market characterized by ever-changing numbers, patterns and results, it is impossible to optimize room rates and overall revenue outcomes without the right data, strategy and technology," said Jeff Zabin, research director at Starfleet Research and managing editor of Hotel Technology News. "The good news is that next-generation revenue management solutions have become extremely sophisticated and effective, fueled by the rapid growth of big data processing, demand forecasting and pricing optimization models. The best of these solutions generate pricing strategies based on real-time analysis of all relevant data, automating the decision-making process for pricing rooms, driving increased RevPAR, and giving hotel operators the level of inventory management control that has long eluded them."
The research is based on data collected from 167 qualified survey respondents. The content was independently produced, providing for unbiased, fact-based information. The underwriters of the new Smart Decision Guide, all of which also served as underwriters of the previous editions, are the following industry leaders: Duetto, IDeaS, Infor, Rainmaker and RateGain.
The 2018 Smart Decision Guide to Hospitality Revenue Management is now available for complimentary download. It can be accessed here.
About Smart Decision Guides
Smart Decision Guides™ produced and distributed by Starfleet Research serve as definitive resources and required reading for decision makers seeking to make technology-related purchase decisions – and maximize the value of their investments. The content is independently produced, without editorial involvement from company underwriters, providing for unbiased, fact-based information and recommendations. Starfleet Research is the IT market research arm of Starfleet Media, the leading provider of content marketing programs for B2B companies in selected niche markets, including hospitality, retail and healthcare. To learn more, please visit starfleetresearch.com. Starfleet Media also publishes Hotel Technology News and Restaurant Technology News, the hospitality industry's premier sources of information and insights related to technology innovation.