SOMERVILLE, Mass. (PRWEB) April 23, 2018
GaggleAMP, the leader in employee advocacy and engagement solutions, is recognized as a Brand Advocacy Leader by G2 Crowd, a business solutions review platform.
GaggleAMP garnered high scores on the review site after it was recognized for strong customer satisfaction, ease of use, and ease of set up. In its Brand Advocacy Report, G2 Crowd places software platforms on a grid split into four segments - Leaders, High Performers, Contenders and Niche. GaggleAMP earned its position in the Leaders segment after receiving high praise from its customers on the review site.
The placement of these solutions in these segments is completely based on customer reviewers, rather than industry analysts. G2 Crowd uses an aggregated scoring system based on reviews it receives on each product from the users.
GaggleAMP allows companies to reach their digital marketing potential by making it easy for an organization's employees and partners to share content and engage digitally. Marketers and social media specialists create posts and actions they’d like employees to take on their personal accounts, and employees volunteer to take those actions in order to be advocates for their respective brands.
“We went from not using social media at all to having a small army of advocates for our company and offerings,” wrote Amy Kugali McWilliams, a Marketing Manager at Ricoh USA, Inc., in a G2 Crowd review. “It’s so easy to curate and write messages and put them into GaggleAMP.”
“There is nothing more validating than your customers telling you that you are doing a good job,” said Glenn Gaudet, CEO and Founder of GaggleAMP Inc. “We’re grateful to them for sharing their experiences on G2 Crowd, allowing us to be ranked in the Leaders segment.”
GaggleAMP enabled Ricoh USA, Inc. to streamline the social media efforts of the marketing and sales departments, McWilliams wrote in a review. What she likes best is the ability to seamlessly deliver messages and actions to employees that were approved by the marketing team.
Marketers can create posts for employees to share, but also give them the option to edit the captions so they can put their own spin and personality into each post. Employees can also be asked to follow certain accounts, like and share specific posts, and follow through with these actions in one click.
Jen Spencer, VP of Sales and Marketing at SmartBug, says GaggleAMP helps her company with social media sharing, which is a critical component of its inbound marketing strategy.
“GaggleAMP has enabled our team to all participate in marketing activities while also dramatically reducing the time spent on such activities,” Spencer said. “Every month we're able to see what team-shared messages contributed to new website visits, new contacts, and even influenced new customers.”
GaggleAMP was founded in 2010 as the first employee advocacy and engagement solution on the market. It continues to be recognized for its leadership in this space by G2 Crowd and other reputable industry websites.
To learn more about GaggleAMP and employee advocacy, visit GaggleAMP.com.