DuraMAX Powered by RelaDyne Continues Partnership with Andretti Autosport for No. 28 DHL Honda
CINCINNATI (PRWEB) April 19, 2018 -- Cincinnati-based national lubricants and fuel distributor, RelaDyne, will continue its partnership with Andretti Autosport into the 2018 Verizon IndyCar Series season. The red and blue colors of RelaDyne’s automotive brand, DuraMAX, will be proudly displayed on the No. 28 DHL Honda, driven by 2014 Indianapolis 500 winner Ryan Hunter-Reay, as the team heads into Sunday’s Honda Indy Grand Prix of Alabama at Barber Motorsports Park.
"RelaDyne's relationship with Andretti Autosport in 2018 is an important marketing partnership and enhancement for our DuraMAX brand," said RelaDyne President and CEO, Larry Stoddard. "On behalf of all RelaDyne Associates, DuraMAX Installers and Consumers, we are excited to see the No. 28 Indy car in action during the Indy 500 and beyond this season."
"We are pleased to see the DuraMAX partnership grow to IndyCar in support of Ryan Hunter-Reay in 2018,” said Andretti Autosport Chief Marketing Officer, Doug Bresnahan. "We are determined to put RelaDyne and the DuraMAX brand in victory lane at the Indianapolis Motor Speedway once again as they continue building national recognition."
DuraMAX, Powered by RelaDyne, made its first appearance with Andretti Autosport in 2017 as part of the team's Indy Lights Presented by Cooper Tire effort as primary sponsor for Frenchman, Nico Jamin, at both the Indianapolis Grand Prix and Freedom 100. This season, DuraMAX returns for four INDYCAR events including the Honda Indy Grand Prix of Alabama, Grand Prix of Indianapolis, 102nd Running of the Indianapolis 500 and the Honda Indy 200 at Mid-Ohio.
"DuraMAX continues to be one of the fastest growing engine oils in the United States. Showcasing both DuraMAX product technology and branding with Andretti Autosport, Ryan Hunter-Reay and the Indianapolis 500, highlight the success of RelaDyne and DuraMAX in the marketplace," shared Don Oehler, Vice President of Sales & Marketing of RelaDyne. "This partnership exemplifies the high-speed commitment between RelaDyne, DuraMAX and Andretti [Autosport] toward Trusted Technology and Proven Performance."
In addition to DuraMAX automotive products, RelaDyne provides commercial and industrial lubricants and equipment reliability services to more than 13,000 clients based on a foundation of partnerships as a true, trusted advisor. With qualities and products that align with Andretti Autosport and the team's success on track, this partnership combines a high-quality brand into a high-performance motor sport.
The Green flag for Round 4 of the Verizon IndyCar Series championship will wave at Barber Motorsports Park Sunday. Fans can catch all of the 90-lap action live on NBC Sports Network at 3:30 p.m. E.T.
About DuraMAX Powered by RelaDyne
DuraMAX is a line of high quality and affordable vehicle maintenance solutions, including full synthetic, high mileage, and synthetic blend motor oils, antifreeze, filters, wiper blades, brake cleaners, power steering fluids, and more. DuraMAX products come packed with Installer-focused retention programs, including service rebates, email marketing, and a 10-year, 300,000-mile engine protection warranty with every DuraMAX oil change. Visit http://www.DuraMAXoil.com to learn more.
DuraMAX products are owned and distributed through RelaDyne, the nation's leading provider of lubricants, fuels, diesel exhaust fluid, and industrial reliability services. Headquartered in Cincinnati, Ohio, with distribution centers across the United States, RelaDyne provides trustworthy customer service and reliable equipment and products nationwide. To learn more, visit http://www.RelaDyne.com.
About Andretti Autosport
Based in Indianapolis and led by racing legend Michael Andretti, Andretti Autosport boasts a wide racing portfolio rooted in tradition and designed for success. Together with Andretti Formula E and Volkswagen Andretti Rallycross, Andretti Autosport fields multiple entries in the IndyCar Series and Indy Lights, along with entries in the FIA Formula E Championship and Rallycross competition. Additionally, the team competes as Walkinghaw Andretti United in the Australian Supercars category through partnership with Walkinshaw Racing and United Autosports. The global racing enterprise boasts four IndyCar Series championships (2004, 2005, 2007, 2012), two Indy Lights titles (2008, 2009), one Pro Mazda championship (2013) and one USF2000 championship (2010) and has captured victory five times at the famed Indianapolis 500-Mile Race (2005, 2007, 2014, 2016, 2017). Additionally, the team holds two X Games Gold Medals and three Global Rallycross championships (2015, 2016, 2017). To share in the Andretti story, please visit online at http://AndrettiAutosport.com and follow along on Twitter via @FollowAndretti.
Dan Oehler, RelaDyne, http://www.RelaDyne.com, +1 513-489-6000, [email protected]
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